Reframing of Academic Program Offerings

The University of Minnesota is seeking proposals to reframe and clarify its academic program offerings through a strategic messaging initiative. The project aims to develop consistent, clear language that effectively communicates UMR’s programs across various platforms such as print materials, emails, and the website, aligning with and enhancing the institution’s existing brand promise. This effort is intended to improve public understanding of UMR’s academic offerings by creating a more intentional and cohesive messaging framework that positions the university more favorably and distinctly in the higher education landscape. The solicitation, identified as "Reframing of Academic Program Offerings," is posted under solicitation number 10700.2114153.JST Addendum 1, with a response deadline of February 2, 2024. The project is managed by the University of Minnesota, a state-level education organization, with the primary point of contact being Jerry Taintor. Respondents are advised to thoroughly review all provided guidance materials, including the supplier process and information guide, to ensure compliance and accuracy in their submissions. The process emphasizes early submission, adherence to deadlines, and the importance of understanding the scope of work and background details before submitting questions. The contract will be awarded based on proposals that best meet the university’s objectives for clear and effective program messaging, with a focus on strategic communication that supports the university’s brand and program visibility.