Request for Information - Census Bureau Marketing and Public Relations Management Cloud Based Software Platform

U.S. CENSUS BUREAU REQUEST FOR INFORMATION FOR MARKETING AND PUBLIC RELATIONS (PR) MANAGEMENT CLOUD BASED SOFTWARE PLATFORM In accordance with Federal Acquisition Regulations Part 10, the following Request for Information (RFI) is issued solely for Market Research purposes. It does not constitute a Request for Proposal (RFP) or a commitment to issue a Request for Proposal by the U.S. Census Bureau. The Census Bureau is not accepting offers at this time nor will the information provided be evaluated or considered as an offer. The Census Bureau is not responsible for any administrative cost incurred by a vendor in response to this announcement. Although answers to this RFI are optional, the Census Bureau will appreciate and encourages companies to submit responses based on their expertise in the field of communications. Based on the information provided, and as part of its ongoing market research, the Census Bureau may contact individual respondents for additional information. All information provided will be kept confidential and will be utilized for market research purposes directly related to this effort. Any price or technical information submitted in response to this RFI will not be evaluated by the government. BACKGROUND: The information hereby requested is intended to assist the U.S. Census Bureau (Census Bureau) to learn more and assess the availability of commercial Marketing and Public Relations (PR) Management software platforms that would allow the Census Bureau to gauge the effectiveness of its work in the media and keep abreast of new developments that require additional attention. Please see attached Statement of Need for further information about the requested product. INSTRUCTIONS: The following information shall be provided in response to this request for information: Business Information Please provide: 1. Company name, address, and Web site. 2. Contact person's name, position, email and phone number. The contact person shall have the authority and technical knowledge to clarify responses with government representatives. 3. Brief description of the organization, business size (i.e. large, small, small disadvantaged, woman-owned, certified 8(a), veteran, and/or service disabled veteran owned business), products, principal markets, and geographical areas serviced. 4. Complete the attached RFI summary information sheet. Product Technical Information Please provide a written statement addressing technical capabilities of vendors' product(s) that could meet all government needs for a marketing and PR management software platform, as described in the attached Statement of Need. Marketing information (e.g. sales brochures) about product capabilities is encouraged. Product Pricing Please provide price information for the described products, i.e. storage costs, subscription pricing, general and customized templates, reports, modules and any other associated costs. The price may be current catalog pricing or a price estimate. This information shall be based on quantity of licenses for yearly service (e.g. 15 licenses/yr, 50 licenses/yr, etc.), and level of access to information. The submitted information will be used by the government to develop an estimate of the lifecycle cost of procuring the software. This information does not constitute nor shall it be considered a proposal to the government. Other Information Respondents to the RFI shall provide product General Licensing Agreement information and/ or General Subscription information, and any additional product(s) information that may assist the Census Bureau to assess the availability of commercial products / software that could satisfy its requirements as described in the attached Statement of Needs. Vendors are encouraged to include contact information of current customers using their products, preferably federal government agencies, including name of agency, Point of contact, title, phone number and email address. Point of Contact The following government representatives may be contacted on matters relating to this RFI: Dawn L. Tucker, Contract Specialist at contact@example.gov +1 (555) 000-0000. Lizannette Velez, Contracting Officer at contact@example.gov +1 (555) 000-0000 Submission of Information Responses shall be submitted to the above government representatives at the indicated email address no later than 11:59 p.m. (EST) on March 16, 2012. The submissions shall be submitted in Microsoft Word or Adobe Acrobat formats.