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Retail Market Analysis & Data Modeling

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Virginia → Franklin CountyView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of 2026-9 #1.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Consultant Services for Countywide Retail Market Analysis, Recruitment Strategy, and Staff Training

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Organization & Contact Information

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AgencyVirginia → Franklin County
ContactsNo contacts available
OfficeN/A
Organization / Agency
Virginia → Franklin County
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs a data-driven retail market analysis for prime contractors on Franklin County, Virginia Office of Economic Development projects. Conducts analysis of rural communities and commercial centers, develops data tables and maps to visualize market gaps, and analyzes retail and restaurant leakage/capture rates. Utilizes GIS software and demographic data sets such as ESRI or Claritas. Delivers a market analysis report, data tables, and retail maps.

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Solicitation # 2026-9 #1
Franklin County, Virginia, is seeking proposals from qualified consultants to provide a comprehensive, data-driven retail market analysis and recruitment strategy to support the Franklin County Office of Economic Development. The project encompasses the entire geographic area of the county, including rural communities, designated growth areas, and established commercial centers. The primary objective is to build internal capacity within the county staff through the delivery of retail research, gap and leakage analysis, the identification of at least five diverse sites and target zones, and a prioritized list of at least ten qualified prospects. Additionally, the selected firm will provide editable marketing materials, a staff training workshop, and quarterly one-on-one coaching sessions to ensure the county can independently execute its recruitment strategy. Proposals are due by October 1, 2026, at 4:00 PM. The contract will be awarded to the highest qualified offeror whose proposal is deemed most advantageous, regardless of whether they provide the lowest fee. Key requirements for submission include a detailed methodology, project schedule, firm qualifications, and three comparable governmental references. The selected consultant must maintain professional liability insurance of at least one million dollars and adhere to the Virginia Public Procurement Act and federal anti-discrimination laws. Payment terms are set at Net 30, and the contract's validity is contingent upon the availability of annual appropriations.
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