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This Government Contract opportunity from Texas was posted on July 30, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Retargeting & Audience Segmentation Strategy

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541830
International
Executive Council - Notice of Planned Procurement - Executive Council- Notice of Planned Procurement-Integrated Media Planning and Buying
Solicitation # AB-2026-05428
The Government of Alberta is preparing to procure Integrated Media Planning and Buying Services through a forthcoming solicitation under AB-2026-05428, with a vendor engagement session scheduled for August 6th, 2026, to provide market input and clarify expectations. This initiative seeks a comprehensive, coordinated approach to managing advertising activities across multiple media channels, emphasizing strategic planning, media buying, optimization, and performance reporting to ensure consistent messaging, fiscal efficiency, and measurable public outcomes. The session is voluntary and non-binding, designed solely to foster transparency and gather industry feedback to shape a competitive, innovative, and value-driven procurement strategy without granting any participant an advantage in future bidding. Interested suppliers are encouraged to participate to better understand the government’s objectives, navigate media landscape challenges, and contribute to shaping a fair and effective procurement process. The procurement is led by the Executive Council, with Ajibola Hassan, Senior Category Specialist, serving as the primary point of contact via exc.cmd@gov.ab.ca. While no NAICS code or set-aside details are specified, the effort is focused on Alberta-wide implementation, with all performance expected to occur within the province. The solicitation will be formally released following this engagement phase, and all relevant details, including the virtual meeting link, are available through the official Alberta purchasing portal. Participation in the session does not obligate attendance in the RFP process but offers a valuable opportunity for suppliers to align their capabilities with the government’s goals and refine their approach ahead of the formal competition.
Executive Council

POSTED

about 1 month ago

DEADLINE

N/A

AI Contract Overview

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The contract seeks development and deployment of retargeting campaigns leveraging behavioral audience segments across digital advertising platforms to enhance marketing effectiveness. It is structured as a subcontract under the NAICS code 541830, indicating its focus on advertising and related services. The University of Houston, operating through its Texas division, has issued this solicitation to partner with vendors capable of executing data-driven audience segmentation and targeted ad delivery. The opportunity is open for responses until August 20, 2026, and participation is expected to involve integration with existing digital marketing infrastructure and adherence to platform-specific targeting protocols. There is no set-aside designation specified, and the place of performance and point of contact details are not provided, suggesting flexibility in execution and remote collaboration. The full solicitation details are accessible through the Texas SmartBuy portal.

General Info

Retargeting campaigns via behavioral segments for University of Houston through Texas SmartBuy until August 20, 2026.

Agency

Texas → University of Houston

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP-730-UofH-3139.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

AI Contract Breakdown

Uniform Contract Format

No contract breakdown available.

Cannot generate Contract Breakdown because no documents were found from this contract's source.

Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyTexas → University of Houston
ContactsNo contacts available
OfficeN/A
Organization / Agency
Texas → University of Houston
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop and deploy retargeting campaigns using behavioral audience segments across digital advertising platforms.

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