This Government Contract opportunity from Texas was posted on July 30, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Retargeting & Audience Segmentation Strategy
Contract Overview
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AI Contract Overview
The contract seeks development and deployment of retargeting campaigns leveraging behavioral audience segments across digital advertising platforms to enhance marketing effectiveness. It is structured as a subcontract under the NAICS code 541830, indicating its focus on advertising and related services. The University of Houston, operating through its Texas division, has issued this solicitation to partner with vendors capable of executing data-driven audience segmentation and targeted ad delivery. The opportunity is open for responses until August 20, 2026, and participation is expected to involve integration with existing digital marketing infrastructure and adherence to platform-specific targeting protocols. There is no set-aside designation specified, and the place of performance and point of contact details are not provided, suggesting flexibility in execution and remote collaboration. The full solicitation details are accessible through the Texas SmartBuy portal.
General Info
Agency
NAICS
Place of Performance
TX, USASet-Aside
Documents
This scope was carved out of RFP-730-UofH-3139.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26
AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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