RFP 784-26-2586- Graduate Program Marketing Campaign

The contract involves a 12-week digital marketing campaign planned by the University of Houston-Downtown's Marilyn Davies College of Business for Fall 2025, focusing on recruiting students for the MBA program. The university seeks proposals from experienced marketing service providers capable of designing and executing a comprehensive multi-channel digital outreach strategy, including creative content development, social media engagement, targeted advertising, and real-time campaign tracking with detailed analytics. The contract value is estimated between 500,000 and 1,500,000 dollars, with the work to be performed primarily in Texas, and the procurement process emphasizes compliance with state and university-specific regulations, including HUB subcontracting plans, certifications, and reporting requirements. The selection will be based on a weighted evaluation of relevant experience, campaign approach, reporting tools, team support, and pricing, with the university reserving the right to negotiate or make multiple awards. The contractual framework is governed by university-specific terms, including a Standard Purchasing Agreement, general conditions, and compliance clauses that address record access, insurance, legal obligations, and performance standards. The agreement emphasizes the importance of timely performance, acceptance criteria based on conformance to specifications, and the university’s authority to inspect and approve services at its discretion. Proposal submissions must adhere to strict formatting rules, including sealed packaging, a page limit of 60 pages excluding certain attachments, and submission via USB in PDF format by the specified deadline. Respondents are required to include mandatory certifications, a HUB subcontracting plan, and detailed cost proposals, with ongoing reporting obligations if subcontracting to HUB vendors. The process prioritizes a balanced evaluation of price and quality, with the potential for oral presentations and negotiations to determine the most advantageous offer for the university.