This Solicitation opportunity from California was posted on November 6, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
RFP FTB-2425-00232-001 CalEITC Advertising Campaign
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
This contract involves a competitive solicitation issued by the California Franchise Tax Board to secure creative design and advertising services aimed at increasing awareness and utilization of key tax credits and resources for eligible Californians. The selected vendor will be responsible for developing compelling creative content, formulating an advertising strategy, securing placements across traditional and digital media channels, and identifying additional advertising opportunities aligned with the agency’s objectives. The campaign focuses on promoting programs such as CalEITC, YCTC, FYTC, MyFTB, CalFile, Direct File, and VITA, with the goal of reaching and engaging targeted audiences effectively. The contract is anticipated to commence in mid-December 2024 or upon award and will extend through June 30, 2025, with a total value estimated at $140,000. Proposals are due by November 25, 2024, and must be submitted via email to designated contacts. A mandatory requirement for participation is the inclusion of a Disabled Veteran Business Enterprise (DVBE) participation of at least 3%. The procurement process emphasizes detailed cost proposals, including fixed and estimated costs for various deliverables such as creative assets, media placements, and reports, with clear instructions on cost evaluation, binding unit costs, and unanticipated task rates. The contract aims to foster innovative advertising solutions that effectively communicate the availability of these important resources to Californians, supporting the state’s efforts to improve outreach and program participation.
General Info
Place of Performance
CA, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
The anticipated term of the contract is mid-December 2024 (or Upon Award) through June 30, 2025.
Proposal Submission Due Date and Time is November 25, 2024 by 5:00PM (PT). Proposals must be submitted via email to contact@example.gov with a Cc to contact@example.gov.
Please note that for purposes of this solicitation, a Mandatory Disabled Veteran Business Enterprises (DVBE) Participation of three percent (3%) is required.
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