Safety Campaign at FSU

The Florida Department of Highway Safety and Motor Vehicles intends to award a single source contract to Legends Sales and Marketing, LLC, for an advertising campaign targeting FSU fans to promote driver safety during the 2025-2026 fiscal year. This procurement is justified based on Legends’ exclusive rights as the multi-media rights holder for FSU sponsorship opportunities, and the process adheres to Florida statutes and administrative rules governing single source acquisitions, specifically Rule 60A-1.045, F.A.C., and Sections 120.57(3) and 287.057(3), F.S. The contract, valued between $500,000 and $2,000,000, is documented through the PUR 7776 form, which is incorporated by reference, and the notice of intent was posted on August 13, 2025, with a response deadline of September 4, 2025. The scope involves creative development, production, placement, and statewide distribution of public safety advertisements via FSU athletics channels, with no detailed specifications on packaging, shipping, or inspection procedures. The performance period aligns with Florida’s fiscal year, and the primary location for services is associated with FSU and the FLHSMV in Tallahassee. The procurement process does not specify evaluation criteria or competitive evaluation methods, as it is a direct single source award. Administrative contacts include Katie Downey, with no explicit mention of security, personnel qualifications, or contract modifications. The documentation confirms no additional attachments, technical specifications, or certification forms are included beyond the core justification and regulatory references.