Services professionnels en stratégie marketing intégrée, communication et architecture de marque

This contract focuses on advancing and consolidating the positioning of the Agence de mobilité durable and its brand ecosystem by evolving the brand architecture, strengthening and sharpening the employer brand to be more coherent and attractive, and updating the visual identity of the primary brand. The objective also includes increasing the agency’s recognition and enhancing public understanding of its services to promote wider adoption. Additionally, the project aims to develop internal expertise to establish a dedicated brand office. The work must align with prior efforts related to the agency’s brand identity, including the graphic charter, narrative pillars, and brand awareness studies. The selected contractor will be responsible for laying the strategic foundations and ensuring cohesive alignment across the primary brand, Mobicité, Bonjour, and the employer brand. They will also manage the launch and rollout of these brand initiatives. The contract, issued by the Government of Canada’s Agence de mobilité durable, requires delivery to take place in Montréal. The solicitation was posted in April 2026 with a response deadline in mid-May 2026, and the contracting authority can be contacted via the provided email address.