Sheep Product Marketing & Market Access Development

The contract supports subawards aimed at expanding market channels for sheep products including meat, wool, and dairy through branding, e-commerce, cooperative marketing, and direct-to-consumer sales initiatives. The focus is on strengthening market access by developing innovative strategies that connect producers with broader consumer bases, enhancing visibility and demand for sheep-derived goods. Activities funded under this program are intended to build sustainable commercial pathways that increase profitability and resilience for sheep farming operations. The solicitation is issued under the Agricultural Marketing Service within the Department of Agriculture and is classified under NAICS code 424430, which pertains to livestock merchant wholesalers. Subcontractors must respond by the October 2, 2026 deadline, with proposals evaluated for their potential to effectively diversify and grow sales channels. The initiative encourages collaborative efforts that bridge production and retail, with an emphasis on scalable models capable of reaching national and potentially international markets. No set-aside provisions are specified, and performance is expected to occur across unspecified geographic locations, allowing flexibility for nationwide implementation.