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Similarweb Data Access

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15JPSS20MLW0003Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Department of Justice, through its Justice Management Division on behalf of the Antitrust Division, plans to negotiate a sole source purchase order with Similarweb for access to its website analytics tool. This tool provides extensive clickstream data covering user interactions across 80 million websites on both desktop and mobile platforms in the US and over 190 additional countries. The data will allow the Antitrust Division to analyze how users are referred to websites via various channels such as paid search ads, organic search results, display ads, or direct navigation. Similarweb is noted for having the largest clickstream data sample in the industry, significantly larger than alternative sources, and is recognized for delivering actionable reports, key metrics, market analyses, trends, and insights into digital behavior of competitors’ website usage. The purpose of acquiring this data is to support the Antitrust Division’s estimations of market size and market shares in the search advertising sector. Although this is a sole source notice and not a solicitation for quotations, interested and capable parties are invited to submit capability statements by September 9, 2020, for government consideration. The ultimate decision to competitively award the purchase order based on these statements rests with the government. The notice clarifies that no oral communications will be accepted, and provides contact details for submissions. The contract falls under NAICS code 519190 and is managed by the Department of Justice with all related actions centered within the United States.

General Info

Department of Justice seeks sole source contract with Similarweb for extensive website analytics data.

Agency

Department Of Justice

NAICS

519190 - All Other Information Services

Place of Performance

Not specified

Set-Aside

NONE

Documents

0

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

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Timeline

Posted

special-notice

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Organization & Contact Information

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AgencyDepartment Of Justice
ContactsNo contacts available
OfficeUSA
Organization / AgencyDepartment Of Justice
Office AddressUSA
ContactsNo contact information available

Full Description

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The Department of Justice, Justice Management Division, on behalf of the Antitrust Division (ATR) intends to negotiate a sole source purchase order based on FAR 13.106-1, to Similarweb for access to its website analytics tool that collects clickstream data for users on 80 million websites on both desktop and mobile devices in the US, as well as over 190 other countries. Clickstream will allow the ATR to see how users are referred to websites, whether this is through paid search ads, organic search results, display ads, or direct navigation. Similarweb provides the largest known sampling of clickstream data and comes highly recommended by industry expert. This data will offer ATR valuable information to estimating market size and market shares for search advertising. While different sources of clickstream data offer different attributes of interest, Similarweb's sample of users has been reported to be several times larger than other sources of clickstream data. Similarweb will be able to provide the ATR with actionable reports, important metrics, market analysis, trends, digital behavior on usage of competitors web sites. This sole source notice is published for informational purposes only and is not a request for quotations. However, responsible parties interested in responding to this notice are invited to submit a capability statement by Sept. 9, 2020, noon E.T. that provides sufficient details for consideration by the Government, via e-mail to Michelle.l.wall@usdoj.gov. A determination to compete the purchase order based on the responses to this notice is solely within the discretion of the Government. Oral communications are not acceptable in response to this notice.

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