Social Media Management Tool

The Halifax Regional Municipality is seeking a third-party social media management tool to centralize the administration of multiple accounts across platforms including Facebook, Instagram, Bluesky, LinkedIn, and YouTube, with optional support for X. The required solution must support at least 30 users and provide comprehensive capabilities for content planning via a monthly calendar, advanced scheduling, a centralized media library, and robust analytics and social listening. Key functional requirements include role-based access controls with unique login credentials for accountability, support for accessibility best practices such as ALT text management, and the ability to evolve with future technology and emerging platforms. This solicitation, identified as HRM-2026-0368, is governed by the laws of Nova Scotia and Canada and is subject to the municipality's Master Services Agreement and Supplier Code of Conduct. Proposals are evaluated based on a weighted scoring system covering vendor profiles, client examples, application services, public sector expertise, social value, and cost. The anticipated execution date for the agreement is December 1, 2026. Successful vendors must adhere to strict cybersecurity and data management practices, including the responsible use of AI with human oversight. Payments are processed electronically on a 30-day term following monthly invoicing.