Strategic Brand Development & Messaging

The contract seeks a vendor to develop and maintain the destination brand identity for Virginia’s Parks, Recreation and Tourism division, encompassing brand architecture, visual guidelines, tone of voice, and messaging frameworks tailored to priority audiences. The work requires a strategic approach to shaping how the destination is perceived, ensuring consistency across all communication channels and audience touchpoints. The contractor will be responsible for creating and updating foundational brand elements that reflect the character and value of Virginia’s outdoor and recreational offerings. This is a subcontract under NAICS code 541820 for advertising and related services, with a response deadline of July 22, 2026. The contract does not specify a set-aside type or a designated office location, and performance location details are not provided. The work is linked to the City of Chesapeake’s procurement portal, suggesting collaboration with local entities, though the primary agency is state-level. Bidders must deliver a comprehensive, scalable brand strategy that aligns with broader tourism and public engagement goals while remaining adaptable to evolving audience expectations and market conditions.