This Solicitation opportunity from New Mexico was posted on March 26, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Strategic Communications & Public Relations (PR) for Santa Fe, NM

Closed

FY26-TRFP-072State & Local

Submission Closed04/24/2026, 09:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

New

Federal

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California Department of Water Resources

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Savannah State University

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County of Maui

POSTED

1 day ago

DEADLINE

in 22 days

AI Contract Overview

The contract outlines a strategic communications and public relations initiative for Santa Fe, New Mexico, focused on promoting economic development through tourism by positioning the city as a unique travel destination. Emphasizing Santa Fe's blend of world-class contemporary amenities with its authentic, culturally rich, and historically significant environment, the campaign aims to build awareness among a diverse, discerning traveler demographic. The brand centers on Santa Fe as "The City Different," offering visitors personalized, transformative experiences that evolve with each visit and appeal to those seeking meaningful, self-reflective journeys rather than superficial tourism. The marketing strategy targets sophisticated travelers ranging from active young professionals to affluent retirees who value high-quality, premium vacation experiences and frequent domestic travel. It includes a balanced geographic outreach, focusing on established regional drive markets such as Austin and Denver, while expanding presence in major metropolitan fly markets like Los Angeles and Chicago, as well as leveraging high-impact initiatives such as the Route 66 Centennial. Alongside consumer outreach, the strategy also encompasses business-to-business efforts to attract meetings and group travel. Notably, Santa Fe's recent accolades, including the #1 Best City ranking by Travel + Leisure and #2 Small City by Conde Nast Traveler, reinforce the messaging that Santa Fe is a destination that knows its unique identity and offers visitors a sensory-rich adventure that inspires deeper exploration and personal growth. The solicitation for this contract was posted in March 2026 with a deadline in April 2026, managed through New Mexico's tourism agency with designated administrative and contracts contacts based in Santa Fe.

General Info

Santa Fe tourism campaign promotes economic growth by targeting discerning travelers with unique experiences.

Agency

New Mexico → TourismView Agency

NAICS

541820 - Public Relations AgenciesView NAICS

Place of Performance

NM, USA

Set-Aside

NONE

Documents

(3)

Strategic Communications _ Public Relations _PR_ for Santa Fe_ NM.pdf

PDF

Blanket_Determination_Memo.pdf

PDF

Horizons.pdf

PDF

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMar 26

Solicitation

Response DeadlineApr 24

Deadline has passed

Submission Closed

04/24/2026, 09:00:00 PM UTC

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Organization & Contact Information

AgencyNew Mexico → Tourism

Contacts2 people available

OfficeSanta Fe, NM, 87501, US

Organization / Agency

New Mexico → Tourism

View Agency Profile

Office AddressSanta Fe, NM, 87501, US

Contacts

Shirley SpencerAdministrative Manager

contact@example.gov

+1 (555) 000-0000

Denise GabaldonContracts Supervisor

contact@example.gov

+1 (555) 000-0000

Interested Companies (31)

Snackbox

Mya Kai Creative

Phoenix, AZ

Campstories

Denver, CO

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Full Description

TSF's mission is to provide the promotion of economic development through tourism by positioning Santa Fe, New Mexico as a destination offering travelers world-class contemporary amenities in an authentic, beautiful, culturally and historically significant setting. The goals of TSF, through its public relations efforts, are to build awareness of Santa Fe as a premier travel destination to a diverse demographic and to promote Santa Fe as a "one of one" destination—inspiring visitors to come explore and discover why Santa Fe is 'The City Different.' Santa Fe is a highly unique destination that provides unforgettable, year-round experiences and attractions. We're a place that knows who we are and who we're for. Santa Fe offers seekers a full sensory adventure that's not only unique to each individual but also changes with each and every visit. It satisfies the soul and spurs a transformation that comes from self-reflection, introspection, and digging in deeper. BRAND OVERVIEW: Santa Fe is more than just a destination; it's an invitation to a deeper journey of discovery. Our brand platform, "Uncover Your Different," speaks to modern travelers who seek authentic, meaningful discovery over superficial experiences. What makes Santa Fe "The City Different" is the unique combination of world-class, contemporary amenities within an authentic, beautiful, and historically significant setting, providing discerning, self-aware travelers with a personalized experience unlike anywhere else. Each visit to Santa Fe offers new possibilities, as no two days or traveler experiences are ever truly the same. The sights, sounds, tastes, and interactions cultivate experiences that intentionally shape new perspectives and create a craving for more. MARKETING/ADVERTISING OVERVIEW: Audience Strategy — Our audience strategy focuses on attracting established, discerning travelers who prioritize high-quality, premium experiences. We are engaging a diverse demographic—from active young professionals to affluent retirees—who prioritize frequent domestic travel and a high investment in their vacations. By tailoring our outreach to these sophisticated traveler segments, we ensure our brand resonates with those most likely to value and invest in everything our destination has to offer. Market Strategy — Our current market strategy is designed to balance the preservation of our most established regional, drive market territories (Austin, Dallas-Ft. Worth, Colorado Springs, Denver), to increase brand awareness in high-potential metropolitan fly markets (Los Angeles, Chicago, Phoenix, Houston) and broaden Santa Fe specific awareness over general, statewide, New Mexico consideration. This geographic outreach is also supported by high-impact initiatives—most notably leveraging the national momentum of the Route 66 Centennial—alongside a deliberate presence into the B2B sector for meetings and group attraction. In 2025, Santa Fe was voted the #1 Best City in Travel + Leisure's World's Best Awards . Additionally, Santa Fe was recognized as the #2 Small City in Conde Nast Traveler's annual Reader's Choice Awards . Your key messages must align with Santa Fe's brand — We're a place that knows who we are and who we're for. Santa Fe offers Seekers a full sensory adventure that's not only unique to each individual, but also changes with each and every visit. It satisfies the soul and spurs a transformation that comes from self-reflection, introspection, and digging in deeper.