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This Government Contract opportunity from Connecticut was posted on May 12, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Strategic Digital Media Planning & Campaign Management

Closed
State & Local

Contract Overview

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The contract titled Strategic Digital Media Planning & Campaign Management seeks a subcontractor to develop and execute comprehensive digital media strategies focused on audience segmentation, media mix modeling, budget allocation, and performance optimization across digital channels. The work requires advanced analytical capabilities to ensure media spend delivers maximum impact, with an emphasis on data-driven decision-making and continuous campaign refinement to meet evolving objectives. The subcontractor must demonstrate expertise in leveraging digital platforms and performance metrics to drive measurable outcomes. This opportunity is posted by DAS Procurement under the Connecticut agency, with a NAICS code of 541830 indicating advertising and related services. The solicitation was made available on May 12, 2026, and responses are due by May 21, 2026, at 6:00 PM. While no specific location is provided for performance or point of contact, the contract is managed through the Connecticut state procurement portal, and interested parties must submit proposals via the official bidding platform linked in the posting. The contract type is explicitly labeled as a subcontract, suggesting it supports a larger prime contract or program managed by the agency.

General Info

Digital media strategy development, budget allocation, performance optimization for advertising services contract.

Agency

Connecticut → DAS ProcurementView Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

CT, USA

Set-Aside

NONE

Documents

This scope was carved out of 36793.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Integrated Tourism Marketing & Media Services FY27 - ERTD

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyConnecticut → DAS Procurement
ContactsNo contacts available
OfficeN/A
Organization / Agency
Connecticut → DAS Procurement
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop and execute digital media strategies including audience segmentation, media mix modeling, budget allocation, and performance optimization across digital channels.

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