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This Solicitation opportunity from Government of Canada was posted on March 26, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

STRATEGIC MEDIA AND ADVERTISING BUYING SERVICES

Closed
202602-182International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Active Opportunities Like This One

NAICS: 541830
New
International
NRFP - Global Paid Media Agency
Solicitation # DC-2026-PO-04
Destination Canada is soliciting proposals under solicitation DC-2026-PO-04 to appoint a global Agency of Record for paid media planning, buying, and management. The selected partner will provide an integrated spectrum of services, including strategy, performance intelligence, and optimization for leisure travel and business events programs. The agency is expected to adopt a traveller-first, geo-agnostic approach that prioritizes behavioral signals and cultural affinity over traditional demographics. Key deliverables include annual global strategies, market-specific media plans, weekly and monthly performance reports, and quarterly thought leadership briefings. All work must comply with the Official Languages Act, the Privacy Act, and the Access to Information Act, with deliverables provided in English and French where required. The selection process is based on best value for money and occurs in two phases. Phase One utilizes an Agency Evaluation Questionnaire with a 60% minimum threshold score to create a longlist of up to six proponents. Phase Two consists of a strategic exercise, an in-person presentation, and a pricing proposal including a staffing rate card for key personnel. Contractual terms will be governed by the laws of British Columbia and Canada, with dispute resolution involving senior management intervention and binding arbitration in Vancouver. The agency must maintain general commercial liability insurance naming Destination Canada as an additional insured and provide monthly invoicing in Canadian dollars based on the OANDA rate plus 1%. Final approval of all deliverables rests with Destination Canada, with performance measured via a marketing balanced scorecard focusing on brand health, demand generation, and commitment to Justice Equity Diversity Inclusion.
Destination Canada

POSTED

5 days ago

DEADLINE

in 7 days
NAICS: 541830
International
Media Planning and Buying Services
Solicitation # 2026/S 000-088923
ATOC Limited is seeking a supplier to provide a fully managed, audience-led media planning and buying service. The scope encompasses strategic media planning, media buying and activation, campaign management, optimization, reporting, and financial management across various offline and digital channels. The service will support national, regional, and locally targeted communications, ranging from planned and ongoing activities to reactive, time-critical, and strategically significant projects. While primarily delivered for ATOC Limited, the contract may extend to other participating rail organizations. The contract has an estimated total value of 250 million pounds excluding VAT, with an initial term from April 1, 2027, to March 31, 2029. There are options to extend the term for up to three additional years in one-year increments, potentially extending the performance period to March 31, 2032. Procurement is being conducted via a multi-stage Competitive Flexible Procedure under the Procurement Act 2023, consisting of a shortlisting stage, a formal tender, and supplier demonstrations. The final award will be based on a weighted evaluation of quality at 50 percent, price at 40 percent, and social value at 10 percent. To qualify during the initial shortlisting phase, suppliers must demonstrate technical capability in media planning and a minimum annual turnover of 100 million pounds.
ATOC Limited

POSTED

about 2 months ago

DEADLINE

N/A

AI Contract Overview

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VIA HFR – VIA TGF Inc. ("Alto") is soliciting proposals from qualified vendors for Strategic Media and Advertising Buying Services as outlined in the RFP issued on March 26, 2026. Interested proponents are invited to submit their proposals by April 17, 2026, 7:00 PM. The detailed requirements for the services are provided in Appendix D of the RFP document. Access to bidding materials and related documents is available through the Merx platform, which may require a fee for downloads. This federal-level solicitation, identified by number 202602-182, is managed by the Government of Canada under the HFR-TGF agency. While there is no specified set-aside or NAICS code, the engagement pertains to delivering strategic media planning and advertising procurement services. The contracting authority for this RFP is Joelle Bou-Habib, who can be contacted via email or phone for inquiries. The place of performance and exact location details are unspecified in the notice, emphasizing a broader federal scope for the contract execution.

General Info

Alto requests proposals for strategic media and advertising services, deadline April 17, 2026.

Agency

Government of Canada → HFR-TGF

Place of Performance

CAN

Set-Aside

NONE

Documents

0

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyGovernment of Canada → HFR-TGF
Contacts1 person available
OfficeN/A
Organization / Agency
Government of Canada → HFR-TGF
Office AddressN/A
Contacts
Joelle Bou-HabibContracting Authority

Full Description

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This Request for Proposals (“RFP”) is an invitation by VIA HFR – VIA TGF Inc. (“Alto”) to qualified proponents (each a “Proponent”) to submit proposals for the provision of Strategic Media and Advertising Buying Services, as further described in Appendix D - Statement of Requirements. Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.

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