T -- Advertisement to promote healthy eating and physical activity.
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The USDA Food and Nutrition Service plans to award a sole-source contract to CSM Marketing Group, Inc., the exclusive marketing firm collaborating with Major League Baseball on the World Series publications. This contract involves purchasing full-page advertisements in the 2003 Major League Baseball American and National League Championship Series Guide as well as the 2003 World Series Guide. The aim is to promote messages around healthy eating and physical activity, reaching an audience of over 3.7 million people through these widely distributed sports publications. Interested firms that believe they meet the requirement to compete with the sole source award have until 3:00 p.m. on September 26, 2003, to contact designated USDA representatives. The procurement is handled by the USDA Food and Nutrition Service office located in Alexandria, VA, and is identified under the solicitation number Reference-Number-FNS-03-642PLP. The focus is on effectively utilizing a prominent sports marketing platform to advance public health goals.
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