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This Government Contract opportunity from Massachusetts was posted on February 8, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Targeted Media Buying and Placement

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

22 days ago

DEADLINE

in 2 days

AI Contract Overview

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The Massachusetts Executive Office of Elder Affairs is seeking a subcontractor for Targeted Media Buying and Placement. The primary objective of this contract is to plan and execute strategic media campaigns specifically designed to reach Brazilian, Chinese, and Russian-speaking seniors. To achieve this outreach, the selected provider will manage placements across a diverse range of channels, including ethnic radio, digital platforms, local newspapers, and transit advertising. This opportunity was posted on February 8, 2024, with a response deadline of April 5, 2024. The project falls under NAICS code 541840, focusing on specialized communication and media placement to ensure critical information reaches these specific linguistic and cultural demographics within the senior population.

General Info

Media buying for Brazilian, Chinese, and Russian-speaking seniors via diverse advertising channels.

Documents

This scope was carved out of BD-24-1040-1040C-1040L-98073.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

SFY24 PRF70 PHCAST Advertising, Marketing

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMassachusetts Executive Office of Elder Affairs
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Plan and execute media campaigns across ethnic radio, digital platforms, transit ads, and local newspapers tailored to Brazilian, Chinese, and Russian-speaking seniors.

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