Transit Advertising Program

The contract pertains to VTA's Transit Advertising Program, aimed at managing and operating advertising services across a variety of VTA assets including buses, light rail trains and stations, digital displays, and multiple types of parking and building structures. The primary objective is to increase the visibility of public transit and generate non-fare revenue through advertising on these assets. VTA retains the right to allocate a specified portion of advertising space—up to 15% on bus and light rail exteriors, a certain number of car cards per vehicle, or 50% of light rail posters—for its own promotions, which can reduce the minimum guaranteed payment required from the advertising contractor. The solicitation, identified as S25242, is issued by the Real Estate agency under VTA in San Jose, California. The contract is open for responses until January 23, 2026. Points of contact include a Management Analyst and a Contracts Administrator, both reachable via email and phone. This program supports VTA’s broader mission to enhance public transportation exposure while creating additional revenue streams, and involves comprehensive advertising management across multiple transit-related properties and digital platforms.