This Solicitation opportunity from Kentucky was posted on August 2, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Transit Bus Advertising Program And Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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The Transit Authority of River City (TARC) is seeking proposals from experienced firms to manage its transit advertising program across its fleet of buses and paratransit vehicles. The contract involves marketing, selling, securing, and managing advertising contracts, as well as providing customer service related to rental spaces on TARC’s buses, paratransit vehicles, and bus shelters. The agency currently offers advertising on approximately 400 panels at bus shelters and plans to expand advertising opportunities to include its new on-bus digital Passenger Information Display System (PIDS), expected to launch in early 2025. Firms are encouraged to propose innovative revenue-generating solutions for these assets, with the potential for TARC to incorporate shelter and PIDS advertising into the broader on-bus advertising contract if proposals demonstrate maximum revenue potential and promotional value. The contract will be awarded to a responsible firm based on the most advantageous proposal, evaluated through specific criteria and negotiations. It is a fixed-price agreement with a duration of five years, with an option to extend annually for up to three additional years, totaling potentially eight years. The goal is to maximize advertising revenue to offset transit costs and support TARC’s service provision. The solicitation was posted on August 2, 2024, with a response deadline of October 16, 2024. The contract size is estimated between five and fifteen million dollars, and the project is based in Kentucky, under the NAICS code 541850, which pertains to advertising agencies and related services.
General Info
Agency
Place of Performance
KY, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
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