This Solicitation opportunity from Florida was posted on September 16, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
UF Campaign-Learfield
Contract Overview
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The Florida Department of Highway Safety and Motor Vehicles intends to enter into a single source contract with Learfield Communications, LLC (IMG College, LLC) for advertising services aimed at promoting driver safety among University of Florida fans. The contract, valued at approximately $50,000, involves producing, placing, and distributing campaign advertisements statewide, leveraging Learfield’s exclusive multi-media rights associated with UF Athletics. The procurement is justified on the basis that Learfield is the sole authorized rights holder for UF sponsorship opportunities, making competition unnecessary. The process is governed by Florida administrative rules and statutes, specifically Rule 60A-1.045, F.A.C., and section 287.057(3), F.S., with provisions for protest procedures outlined under Chapter 120, F.S. All contractual references emphasize compliance with these regulations, and no competitive evaluation or proposal process is described, as the award is based solely on the rights exclusivity. The contract documentation includes a two-page notice form (PUR 7778) that incorporates the relevant rules and statutes, with no additional attachments or exhibits. The scope of work encompasses creative development, production, placement, and statewide distribution of safety messages targeted at UF fans, but lacks specific performance timelines, delivery schedules, or inspection and acceptance criteria. Administrative contacts are identified, but no detailed payment procedures, invoicing instructions, or security and personnel requirements are specified. The procurement emphasizes the exclusive rights basis for the award, with no mention of business size, socioeconomic certifications, or competitive proposal instructions, reflecting its nature as a non-competitive, justified single source arrangement.
General Info
Place of Performance
FL, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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