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Visual Brand Identity System Evolution

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Visual Brand Identity System Evolution is a subcontracting opportunity with the Westchester Medical Center in New York. The project focuses on evolving and extending visual brand identity systems for prime contractors, utilizing existing base elements to establish a scalable and consistent visual framework across all communication channels and audiences. The selected provider will be responsible for developing visual assets for specific brand and service line assignments, ultimately delivering evolved logos, a comprehensive library of brand assets, and detailed visual brand guidelines. This opportunity was posted on September 17, 2026, with a response deadline of October 9, 2026, under NAICS code 541430.

General Info

Subcontract for Westchester Medical Center to evolve and scale visual brand identity systems.

Agency

New York → Westchester Medical CenterView Agency

NAICS

541430 - Graphic Design ServicesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of WFEFE48.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Brand and Advertising Agency of Record

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Timeline

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Response Deadline

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Organization & Contact Information

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AgencyNew York → Westchester Medical Center
ContactsNo contacts available
OfficeN/A
Organization / Agency
New York → Westchester Medical Center
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Office AddressN/A
ContactsNo contact information available

Full Description

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Evolves and extends visual brand identity systems for prime contractors on WMCHealth branding projects. Builds upon existing base elements to create a complete, scalable visual system for consistent application across all audiences and channels. Develops visual assets for brand and service line assignments. Delivers visual brand guidelines, evolved logos, and a library of brand assets.

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POSTED

1 day ago

DEADLINE

in about 1 month
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More opportunities from New York → Westchester Medical Center

Same awarding agency

NAICS: 541810
New
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Brand and Advertising Agency of Record
Solicitation # WFEFE48
Westchester Medical Center Health Network is seeking a Brand and Advertising Agency of Record to provide comprehensive branding and advertising services across its network of hospitals and care sites in New York. The contract term is for 12 months with an option to renew. The selected agency will be responsible for developing verbal and visual brand identities, creating multi-channel advertising campaigns for enterprise and service lines, delivering internal brand training, and ensuring brand consistency across the marketing roster. Immediate priorities include the finalization of enterprise brand strategy, go-to-market planning, and brand launch implementation. The award will be based on best value, prioritizing the optimization of quality, cost, and efficiency rather than the lowest cost. Evaluation criteria include the agency's ability to develop strategic brand positioning, their experience with complex organizational approval environments, their staffing plan, and their portfolio of work. Applicants must submit proposals by October 9, 2026, and are required to provide various compliance documents, including a signed confidentiality agreement, M/WBE and EEO documentation, and a disclosure of prior non-responsibility determinations. Additionally, the agency must comply with HIPAA regulations regarding protected health information and adhere to prevailing wage rates for service employees.
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POSTED

1 day ago

DEADLINE

in 21 days
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