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Brand Strategy and Verbal Identity Development

Active

State & Local

Response Deadline10/09/2026, 04:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Westchester Medical Center focuses on the strategic development of enterprise brand voice and positioning. The selected prime contractor will be responsible for finalizing the brand strategy, creating verbal identity and messaging frameworks, and articulating the organization's mission and credo. Additionally, the scope includes go-to-market planning and the execution of a brand launch strategy. The project requires specialized experience in healthcare brand positioning to ensure the delivery of comprehensive brand strategy documents and messaging frameworks. This opportunity was posted on September 17, 2026, with a response deadline of October 9, 2026, under NAICS code 541613.

General Info

Subcontract for Westchester Medical Center to develop enterprise brand voice and launch strategy.

Agency

New York → Westchester Medical CenterView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of WFEFE48.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Brand and Advertising Agency of Record

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Timeline

PostedSep 17

subcontract

Response DeadlineOct 9

Submission deadline

Response Deadline

10/09/2026, 04:00:00 AM UTCin 21 days

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Organization & Contact Information

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AgencyNew York → Westchester Medical Center

ContactsNo contacts available

OfficeN/A

Organization / Agency

New York → Westchester Medical Center

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic development of enterprise brand voice and positioning for prime contractors on WMCHealth branding projects. Finalizes enterprise brand strategy, develops verbal identity and messaging frameworks, and articulates organization mission and credo. Performs go-to-market planning and brand launch strategy. Requires experience in healthcare brand positioning. Delivers brand strategy documents and messaging frameworks.

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