Brand and Advertising Agency of Record

Westchester Medical Center Health Network is seeking a Brand and Advertising Agency of Record to provide comprehensive branding and advertising services across its network of hospitals and care sites in New York. The contract term is for 12 months with an option to renew. The selected agency will be responsible for developing verbal and visual brand identities, creating multi-channel advertising campaigns for enterprise and service lines, delivering internal brand training, and ensuring brand consistency across the marketing roster. Immediate priorities include the finalization of enterprise brand strategy, go-to-market planning, and brand launch implementation. The award will be based on best value, prioritizing the optimization of quality, cost, and efficiency rather than the lowest cost. Evaluation criteria include the agency's ability to develop strategic brand positioning, their experience with complex organizational approval environments, their staffing plan, and their portfolio of work. Applicants must submit proposals by October 9, 2026, and are required to provide various compliance documents, including a signed confidentiality agreement, M/WBE and EEO documentation, and a disclosure of prior non-responsibility determinations. Additionally, the agency must comply with HIPAA regulations regarding protected health information and adhere to prevailing wage rates for service employees.