WA ANG Recruiting Billboard Adv Sole Source Justification

The U.S. Air Force National Guard through the 194th Contracting Office has awarded a sole source contract to Lamar Advertising for billboard advertising in the Spokane, Washington area as part of recruitment efforts. The acquisition is justified under NAICS code 541890, covering other advertising services, and is managed under solicitation number W50S9E26PA004. The contract is being executed from Camp Murray, Washington, with performance focused on the Spokane region including the ZIP code 99213. This sole source award was deemed necessary due to the unique market position and existing infrastructure of Lamar Advertising, which provides the only viable means to achieve the recruitment objectives through out-of-home advertising in that geographic market. All communications and contractual matters are to be directed to the primary point of contact, the 194th Contracting Office, via the provided email address.