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NAICS Code· 423460

NAICS 423460: Ophthalmic Goods Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment, instruments, and/or goods sold, prescribed, or used by ophthalmologists, optometrists, and opticians. Illustrative Examples: Binoculars merchant wholesalers Optometric equipment and supplies merchant wholesalers Ophthalmic frames merchant wholesalers Sunglasses merchant wholesalers Ophthalmic lenses merchant wholesalers Show more

NAICS 423460 – Ophthalmic Goods Merchant Wholesalers encompasses the wholesale distribution of medical ophthalmic equipment and supplies, including prescription eyewear, contact lenses, diagnostic instruments, visual testing devices, lens care solutions, and related clinical accessories. These wholesalers serve as critical intermediaries between manufacturers and end-user healthcare providers, ensuring timely procurement and inventory management of vision care products for federal medical facilities, military clinics, VA hospitals, and other government-operated health services.

53
Active Contracts
$1.3M
Total Obligations (12mo)
5
Awarded Contracts (12mo)
5
Contractors Awarded (12mo)
3
Median Bidders per Award
+756.9%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 423460.

AI Industry Description

NAICS 423460 – Ophthalmic Goods Merchant Wholesalers encompasses the wholesale distribution of medical ophthalmic equipment and supplies, including prescription eyewear, contact lenses, diagnostic instruments, visual testing devices, lens care solutions, and related clinical accessories. These whole...

NAICS 423460 – Ophthalmic Goods Merchant Wholesalers encompasses the wholesale distribution of medical ophthalmic equipment and supplies, including prescription eyewear, contact lenses, diagnostic instruments, visual testing devices, lens care solutions, and related clinical accessories. These wholesalers serve as critical intermediaries between manufacturers and end-user healthcare providers, ensuring timely procurement and inventory management of vision care products for federal medical facilities, military clinics, VA hospitals, and other government-operated health services. While not directly providing clinical care, this sector underpins the operational readiness and health maintenance of service members, veterans, and federal employees through reliable supply chain logistics and compliance with federal procurement standards for medical devices. No contractor data is available for this NAICS code, indicating limited visibility into active government contractors or a fragmented base of small and mid-sized distributors that may operate under broader medical supply contracts. The competitive landscape likely includes specialized medical wholesalers, some of which may hold small business certifications, though none have emerged as dominant prime contractors in publicly reported award data. No agency data is available, suggesting that procurement activity may be decentralized across multiple departments including the Department of Defense, Department of Veterans Affairs, and the Public Health Service, with demand driven by vision screening programs, military readiness standards, and chronic eye care needs among veteran populations. The market context reflects low opportunity density for large-scale prime contracts, with most procurement likely occurring through blanket purchase agreements or as part of broader medical supply contracts under NAICS 423450 or 423490. Contractors with expertise in FDA-regulated medical device distribution, GSA Schedule compliance, and just-in-time inventory systems for high-turnover ophthalmic products are best positioned to capture niche opportunities in this specialized segment.

Small Business Size Standard

The SBA threshold that decides who can bid NAICS 423460 work as a small business.

175 employees
Applies to the whole industry code

The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.

13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.

Top Contractors

Companies with the highest total award value under NAICS 423460, ranked by dollars won.

Ranked by total awards

Top Agencies

Federal agencies directing the most contract spending toward NAICS 423460.

Competition

How many companies historically bid on federal awards in NAICS 423460, from bidder counts reported on USAspending.

Moderate Competition

Median 3-5 bidders per reported award. · 4,441 reported awards

Median Bidders

3

Per reported award, all-time

Single-Bid Awards

21%

Share of reported awards with one bidder

10+ Bidder Awards

14%

Share of reported awards with 10+ bidders

Reported Awards

4,441

98% of 4,521 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
423460This Code
Ophthalmic Goods Merchant Wholesalers
Moderate Competition321%
4,44198% of 4,521
42346NAICS Industry
Moderate Competition321%
4,44198% of 4,521
4234Industry Group
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Fewer Bidders227%
3,180,72634% of 9,428,385
423Subsector
Fewer Bidders224%
4,646,33738% of 12,317,116
42Sector
Wholesale Trade
Moderate Competition318%
7,852,24141% of 19,092,105

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Ophthalmic Goods Merchant Wholesalers, by shared sector, subsector, and industry group.

Photographic Equipment and Supplies Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of p...
423410Same Industry GroupHigh Similarity

Office Equipment Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of o...
423420Same Industry GroupHigh Similarity

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of c...
423430Same Industry GroupHigh Similarity

Other Commercial Equipment Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of c...
423440Same Industry GroupHigh Similarity

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of p...
423450Same Industry GroupHigh Similarity

Other Professional Equipment and Supplies Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of p...
423490Same Industry GroupHigh Similarity

Automobile and Other Motor Vehicle Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of n...
423110Same SubsectorMedium Similarity

Motor Vehicle Supplies and New Parts Merchant Wholesalers

This industry comprises establishments primarily engaged in the merchant wholesale distribution of m...
423120Same SubsectorMedium Similarity

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NAICS 423460 FAQ

Frequently Asked Questions

NAICS code 423460 covers Ophthalmic Goods Merchant Wholesalers. This industry comprises establishments primarily engaged in the merchant wholesale distribution of professional equipment, instruments, and/or goods sold, prescribed, or used by ophthalmologists, optometrists, and opticians. Illustrative Examples: Binoculars merchant wholesalers Optometric equipment and supplies merchant wholesalers Ophthalmic frames merchant wholesalers Sunglasses merchant wholesalers Ophthalmic lenses merchant wholesalers

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