Juan Rodriguez

Juan Rodriguez serves as a key procurement lead within the Farm Production and Conservation Business Center’s Acquisition Division (12FPAC) under the U.S. Department of Agriculture, where he manages technical and engineering service acquisitions critical to national land conservation and soil health initiatives. His work directly supports field-level conservation programs, land easement restoration, and data-driven agricultural planning by securing expert services that enable precision resource management and environmental monitoring. Rodriguez typically handles complex service-based contracts requiring specialized technical expertise in geospatial analysis, environmental engineering, and digital data systems to support USDA’s conservation mission. He maintains consistent partnerships with PROJECTELLA LLC, HOMESTEAD SERVICES, LLC, and JANIE B LLC, firms known for their niche capabilities in conservation technology, rural infrastructure support, and environmental compliance services. These relationships reflect a pattern of sustained engagement with vendors that deliver integrated field-to-data solutions, often involving custom software development, remote sensing applications, and GIS-based reporting platforms. Rodriguez prioritizes vendors with proven experience in agricultural conservation workflows and demonstrates a preference for long-term, performance-based contracting arrangements. His procurement strategy reflects a balanced commitment to small business participation, with nearly half of all awards structured as total small business set-asides under FAR 19.5, and a notable 5.6% allocated to HUBZone-certified firms. While the majority of acquisitions remain open to all competitors, his consistent use of small business set-asides signals a deliberate effort to expand opportunities for disadvantaged and geographically targeted contractors within the conservation technology sector. Rodriguez’s primary procurement focus lies in NAICS 541519 (Other Computer Related Services), reflecting his specialization in custom software, data analytics, and digital platforms that support conservation decision-making. Secondary categories include computer peripheral manufacturing and communications equipment, underscoring his involvement in field-deployed hardware and telemetry systems used in soil monitoring and conservation compliance tracking. His technical domain expertise centers on integrating digital tools with on-the-ground agricultural practices to enhance environmental outcomes.