Naomi Collier

Naomi Collier supports the Office of Public Affairs within the Drug Enforcement Administration in executing strategic communications and community engagement initiatives critical to the agency’s mission of combating drug abuse through public awareness and prevention. While her official title is not designated, her procurement activities center on securing professional services that enable outreach campaigns, educational programming, and event-based interventions targeting youth and community coalitions. She manages a diverse portfolio of acquisitions focused on public affairs, media production, and digital content delivery, ensuring alignment with federal communication standards and public safety objectives. Her contractor relationships involve a mix of professional services firms and technology vendors, particularly those specializing in public outreach, digital media, and community engagement platforms. She collaborates with vendors offering strategic communications, campaign development, and digital content creation services, often engaging firms with demonstrated expertise in public health messaging and behavioral intervention design. Her contracting approach emphasizes responsiveness to evolving public safety priorities, fostering agile partnerships that can rapidly adapt messaging and delivery channels to emerging community needs. Collier’s contracting patterns reflect a strong preference for open competition, with 84.6% of awards issued without set-aside designations. However, she consistently allocates 15.4% of opportunities to total small business set-asides under FAR 19.5, demonstrating a measured commitment to small business participation without prioritizing specific socioeconomic categories such as 8(a), HUBZone, or SDVOSB. This balanced approach ensures broad vendor access while maintaining flexibility to meet mission-critical timelines. Her primary procurement focus lies in NAICS 541990 (other professional, scientific, and technical services) and 513210 (software publishers), reflecting demand for customized digital tools, public education platforms, and data-driven campaign analytics. She also engages contractors in communications equipment and legal support services, underscoring a multidisciplinary approach to public affairs that integrates technology, outreach, and compliance. Her expertise lies in bridging public safety objectives with modern communication technologies to maximize community impact.