Terrence P. Kenny

Terrence P. Kenny serves as a key procurement lead within the Headquarters Defense Media Activity (HQ DMA), overseeing the acquisition of mission-critical multimedia and digital infrastructure solutions that support U.S. military communication, morale, and strategic messaging. His responsibilities include managing the full lifecycle of contracts for content production, broadcast systems, and secure digital distribution platforms, ensuring alignment with DoD standards for cybersecurity, accessibility, and operational readiness. He plays a central role in translating HQ DMA’s strategic objectives into actionable contracting actions that modernize media delivery across broadcast, streaming, and mobile platforms. Kenny maintains collaborative relationships with a diverse pool of vendors specializing in media technology, software development, and IT infrastructure. While no single contractor dominates his portfolio, he routinely engages with firms offering custom programming, systems design, and cloud-based content delivery services. His procurement approach emphasizes performance-based outcomes, technical interoperability, and compliance with federal information security requirements, fostering long-term partnerships with vendors capable of supporting agile, scalable media operations. His contracting pattern reflects a strong preference for open competition, with 75% of acquisitions conducted without set-asides. However, he consistently reserves 25% of opportunities for Total Small Business Set-Asides under FAR 19.5, demonstrating a deliberate commitment to expanding small business participation in defense media modernization efforts. He does not prioritize specific socioeconomic categories like 8(a) or HUBZone, but his focus on small business eligibility ensures broad access for qualified firms. Kenny’s procurement focus centers on NAICS codes 511210 (Motion Picture and Video Production), 518210 (Data Processing and Hosting), and 541510-series (Custom Programming and Systems Design). He procures services including multimedia content creation, secure web hosting, custom software development for internal media management systems, and integrated digital platform maintenance—reflecting deep technical expertise in enterprise media architecture and secure information systems.