KETA S Peterson

Keta Shavon Peterson supports the Headquarters Defense Media Activity (HQ DMA) in managing procurement activities critical to the agency’s mission of delivering integrated multimedia content to U.S. military personnel, families, and global audiences. While her official title is not listed, her procurement role centers on acquiring broadcasting infrastructure, digital content delivery systems, and strategic communications services that enable secure, scalable media distribution across terrestrial, satellite, and online platforms. She handles acquisitions aligned with modernization priorities, including broadcast equipment, cybersecurity-enabled content networks, and multimedia production services, ensuring alignment with DoD standards for resilience and interoperability. Peterson collaborates with a diverse set of contractors specializing in broadcast technology, digital media platforms, and technical services, though specific vendor relationships are not publicly detailed. Her contracting patterns reflect engagement with both large systems integrators and niche technology providers capable of supporting classified and unclassified content workflows. She maintains a balanced approach to vendor partnerships, prioritizing innovation and operational reliability while ensuring compliance with federal acquisition regulations for media and communications systems. Her procurement strategy demonstrates a strong commitment to small business participation, with 21.7% of acquisitions set aside for total small businesses under FAR 19.5, indicating a deliberate effort to expand opportunities for small firms in the media and communications sector. While no specific socioeconomic set-asides like 8(a), HUBZone, or SDVOSB are highlighted, the consistent use of small business set-asides underscores her focus on fostering a competitive vendor base and promoting economic inclusion within defense media contracting. Peterson’s primary NAICS focus includes radio and television broadcasting equipment manufacturing (334220), software publishing (511210), and other computer-related services (541519), reflecting her expertise in procuring broadcast hardware, digital content management systems, and IT support services. She also engages with educational and training providers (611310, 611430) to support workforce development in media operations, underscoring her holistic approach to sustaining mission-critical capabilities through integrated technology and human capital acquisition.