Jessie Feliciano

Jessie Feliciano serves as a Contracting Officer at the Defense Media Activity (DMA) Riverside, overseeing the acquisition of multimedia systems and communications infrastructure critical to Department of Defense public affairs and operational training missions. Responsible for full lifecycle contract management, she ensures compliance with FAR and DFARS regulations while delivering secure, scalable media solutions that support broadcast, digital distribution, and field-deployable content systems. Her portfolio primarily encompasses technology procurement for broadcasting equipment, video distribution platforms, and related IT hardware, aligning with DMA’s strategic goal of modernizing its media ecosystem to meet evolving military and public information needs. Feliciano cultivates partnerships with a diverse base of vendors specializing in broadcast engineering, digital media distribution, and audiovisual systems integration. While no single contractor dominates her award profile, she consistently engages manufacturers of professional-grade broadcasting equipment, software developers for content management platforms, and system integrators capable of delivering secure, DoD-compliant multimedia solutions. Her contracting approach emphasizes performance-based requirements and vendor responsiveness to technical specifications, fostering collaborative relationships with firms that demonstrate technical agility and cybersecurity readiness. A strong advocate for small business participation, Feliciano prioritizes Total Small Business Set-Asides under FAR 19.5, with nearly 38% of her acquisitions reserved for small businesses. Her contracting patterns reflect a deliberate effort to expand opportunities for small firms in the media and communications technology sectors, though she does not routinely employ specialized set-asides such as 8(a), HUBZone, or SDVOSB. Her approach balances regulatory compliance with mission-critical needs, ensuring broad vendor access while maintaining high performance standards. Her primary procurement focus lies in NAICS 334220 (radio and television broadcasting equipment) and 512120 (motion picture and video distribution), indicating deep expertise in procuring broadcast transmitters, encoding systems, digital content delivery platforms, and associated infrastructure. She also frequently acquires professional audio/video equipment and computer hardware supporting media production environments, demonstrating specialized knowledge in defense media technology domains.