Susan M. Madrid

Susan M. Madrid serves as a Contracting Officer at the Defense Media Activity (DMA) Riverside, under the Department of Defense, where she manages the acquisition of mission-critical multimedia and communications infrastructure. Her portfolio centers on procuring broadcast systems, digital content platforms, and secure transmission technologies that support DoD public affairs, operational training, and internal communications. She plays a pivotal role in ensuring DMA’s media ecosystem remains technologically current, secure, and scalable, aligning acquisitions with strategic modernization goals and cybersecurity compliance standards. Madrid typically handles complex service and equipment contracts requiring technical evaluation, performance-based specifications, and integration with existing DoD networks. While specific contractor names are not publicly disclosed, Madrid maintains a robust network of vendors specializing in broadcast engineering, digital media production, and communications hardware. She frequently engages with firms capable of delivering end-to-end solutions—from studio equipment to cloud-based content distribution platforms—often requiring compliance with DoD security controls such as NIST SP 800-53 and FedRAMP. Her contracting approach emphasizes vendor collaboration, lifecycle support, and agile delivery models to meet rapidly evolving media operational needs. Madrid demonstrates a strong commitment to socioeconomic contracting, with over 52% of her acquisitions set aside for small businesses under FAR 19.5. She consistently prioritizes small business participation across multiple categories, including Service-Disabled Veteran-Owned Small Businesses (SDVOSBs) and HUBZone firms, reflecting DMA Riverside’s institutional emphasis on inclusive procurement. Her pattern of awarding set-aside contracts underscores a deliberate strategy to foster innovation and resilience within the defense media supply chain. Her primary procurement focus lies in NAICS 334220, reflecting deep expertise in radio and television broadcasting equipment manufacturing, including encoders, transmitters, and studio automation systems. She also regularly acquires custom computer programming services and IT support under NAICS 541511 and 561320, ensuring seamless integration of content management systems and technical staffing. Madrid’s technical domain spans broadcast infrastructure, digital asset management, and secure media delivery platforms, positioning her as a key steward of DoD’s multimedia modernization efforts.