Cedrick D. Williams

Cedrick D. Williams serves as a Contract Specialist at the Defense Media Activity (DMA) Riverside, where he plays a pivotal role in acquiring multimedia and communications technologies critical to the Department of Defense’s public affairs and operational training missions. He manages the full lifecycle of procurements for broadcast infrastructure, digital content systems, and secure media distribution platforms, ensuring alignment with DoD cybersecurity and interoperability standards. His acquisitions directly support the modernization of military media ecosystems, enabling secure, scalable, and mission-critical content delivery across internal and public-facing channels. Williams collaborates with a diverse range of vendors, including manufacturers of broadcast equipment, IT systems integrators, and specialized communications service providers. While no single contractor dominates his portfolio, his contracting patterns reflect a balanced approach—engaging both large prime contractors with proven DoD experience and agile small businesses capable of rapid innovation in media technology. He maintains a collaborative, compliance-driven relationship model, emphasizing performance-based outcomes and technical fidelity in deliverables. His procurement strategy prioritizes small business participation, with approximately one-third of his awards structured as Total Small Business Set-Asides under FAR 19.5. Though no specific socioeconomic categories like 8(a) or SDVOSB are predominant, his consistent use of small business set-asides signals a deliberate commitment to expanding vendor diversity and fostering competitive market access within the defense media sector. Williams’ primary procurement focus lies in NAICS 334220 (radio and television broadcasting equipment manufacturing), reflecting his specialization in broadcast infrastructure and wireless communications hardware. He also regularly acquires audio/video equipment (334310) and computer systems (423430), with occasional requirements for security services (561621) and recreational facilities (713940) supporting training environments. His expertise spans the technical domains of digital media production, secure transmission systems, and integrated broadcast networks essential to modern military communications.