Susan M. Madrid

Susan M. Madrid serves as a Contracting Officer for the Defense Media Activity (DMA) Riverside, where she oversees the acquisition of mission-critical multimedia and communications systems to support Department of Defense public affairs, operational training, and internal communications. Her procurement portfolio centers on the development and integration of broadcast infrastructure, digital content delivery platforms, and secure media production technologies. She plays a pivotal role in ensuring DMA’s ability to deliver high-fidelity, secure, and scalable media solutions to military and civilian audiences across global theaters, aligning acquisitions with DoD’s broader digital transformation and information dominance objectives. Madrid cultivates strategic partnerships with a diverse range of vendors, including manufacturers of broadcast equipment, digital content distributors, and custom software developers. While no single contractor dominates her portfolio, she consistently engages firms with proven expertise in military-grade audiovisual systems, secure streaming protocols, and integrated media workflows. Her contracting approach emphasizes performance-based outcomes, technical interoperability, and compliance with DoD cybersecurity standards such as NIST SP 800-53 and CMMC. Madrid demonstrates a strong commitment to small business participation, with over 42% of her acquisitions structured as total small business set-asides under FAR 19.5. Although 8(a) competed awards are minimal, her contracting patterns reflect a deliberate focus on expanding opportunities for small businesses capable of delivering specialized media and communications technologies. Her approach aligns with DoD’s socioeconomic goals, prioritizing vendor diversity without compromising technical readiness. Her primary procurement focus lies in NAICS 334220, encompassing radio and television broadcasting equipment manufacturing, reflecting her expertise in procuring broadcast transmitters, studio control systems, and field production gear. Secondary emphasis is placed on NAICS 334310 for professional audiovisual equipment and 512120 for secure video distribution services. She also frequently engages custom programming services under NAICS 541511 to develop bespoke media management platforms, demonstrating deep technical fluency in the convergence of media engineering and information technology.