Susan M. Madrid

Susan M. Madrid serves as a Contracting Officer at Defense Media Activity (DMA) Riverside, where she manages the acquisition of multimedia systems, broadcast infrastructure, and digital content solutions critical to Department of Defense communications and public affairs missions. She plays a pivotal role in ensuring the agency’s technological modernization and operational readiness by overseeing the full lifecycle of contracts—from market research and solicitation to award and performance management—with a focus on secure, scalable, and interoperable media technologies. Her acquisitions typically encompass broadcasting equipment, video distribution platforms, custom software development, and audiovisual systems supporting both internal military training and public-facing media operations. Madrid cultivates strategic partnerships with a diverse range of vendors, including manufacturers of broadcast and communications equipment, digital content distributors, and custom software developers. While no single contractor dominates her portfolio, she consistently engages firms with proven expertise in DoD-compliant media systems and cybersecurity standards, fostering long-term vendor relationships grounded in performance accountability and compliance with Federal Acquisition Regulation (FAR) requirements. Her procurement strategy reflects a strong commitment to small business participation, with nearly half of her acquisitions set aside for small businesses under FAR 19.5, making her one of the agency’s most active proponents of socioeconomic contracting. She also prioritizes HUBZone and Women-Owned Small Business concerns, albeit at lower volumes, demonstrating a balanced yet intentional approach to expanding market access for underserved entrepreneurs. Madrid’s technical focus centers on NAICS 334220 (broadcast equipment manufacturing), 512120 (motion picture and video distribution), and 334310 (audiovisual equipment manufacturing), with significant activity in custom programming services under 541511. She specializes in procuring mission-critical systems for digital media production, secure transmission, and multi-platform content delivery, aligning acquisitions with DoD’s broader goals for modernizing its media ecosystem through cutting-edge, standards-based technologies.