11001 Ventura Boulevard / ZA-2024-4556-CUB-SPPC

The project at 11001 Ventura Boulevard in Los Angeles involves a Conditional Use Permit request to expand an existing convenience store to 2,038 square feet and permit the continued and expanded sale and dispensing of beer and wine for off-site consumption with 24/7 operating hours. Minor site improvements include the installation of one new wall sign and the refacing of one existing non-conforming pole sign, with no new structures being built. The activity is classified under California Environmental Quality Act (CEQA) categorical exemptions 15301 and 15311, indicating that the project constitutes a minor alteration to an existing facility and involves an accessory structure, thereby qualifying for an exemption due to negligible environmental impact. The project complies with the C2-1VL-RIO zoning designation and the Sherman Oaks-Studio City Community Plan, and includes adherence to Regulatory Compliance Measures related to fault zones and liquefaction-prone areas. All work is limited to the designated site in Los Angeles, CA 91604, with inspection and acceptance occurring there as well. While the City of Los Angeles Department of City Planning oversees regulatory review and approval, the applicant entities—Jeff Keller/Ralphs Grocery Company and Bruce Natanzi/Archland Enterprises—are responsible for execution. The solicitation number ZA-2024-4556-CUB-SPPC and environmental case number ENV-2024-4557-CE are referenced, but no federal contract clauses, funding codes, payment details, pricing, or procurement evaluation criteria apply, as this is a local land use and environmental permitting matter rather than a federal acquisition. No federal representations, certifications, or contracting mechanisms such as FAR clauses, UEI, CAGE codes, or invoicing protocols are present. Contact for the project is handled through city planning staff and the applicant’s representative, with submissions to the City Clerk’s Office in Los Angeles.