2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program
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AI Contract Overview
The New York State Department of Agriculture and Markets is implementing the 2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program (AFAPEP) as authorized by the State’s 2024-2025 enacted budget. This program awards eligible agricultural and horticultural corporations and county extension service associations that host annual fairs or expositions with fixed grants of $10,000 each. The purpose of these funds is to support advertising, promotional, and educational initiatives designed to increase public participation in and awareness of local and county fairs, thereby promoting New York State agriculture and domestic arts. Eligible projects focus on enhancing visitor engagement and appreciation through traditional and digital marketing efforts, educational activities, and branding campaigns that emphasize the state’s rich agricultural heritage and drive economic impact through increased fair attendance and revenue generation. The contract term runs from January 1, 2025, through September 15, 2025, covering all counties in New York State. Awardees must submit an approved project scope and budget to guide their use of funds, which may cover costs such as logo creation, marketing consultants, signage, advertising campaigns, and educational outreach, but exclude promotional giveaways, hardware, vehicles, and expenses incurred prior to the contract period. Payments are primarily reimbursement-based with a possibility of up to 50% advance, and a retention of 10% is held until final report acceptance by the Department. All recipients must register within the State Financial System (SFS), comply with New York State labor and insurance laws, and adhere to Charities Bureau registration and ongoing financial reporting requirements. The Department reserves audit rights for six years post-completion and enforces compliance with Freedom of Information Law. The award process is non-competitive among eligible entities meeting requirements, with no subcontracting goals relating to minority, women, or disadvantaged business enterprises, and the program excludes any set-aside or preference for service-disabled veteran-owned businesses.
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