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2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program

Active

2117357State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The New York State Department of Agriculture and Markets is implementing the 2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program (AFAPEP) as authorized by the State’s 2024-2025 enacted budget. This program awards eligible agricultural and horticultural corporations and county extension service associations that host annual fairs or expositions with fixed grants of $10,000 each. The purpose of these funds is to support advertising, promotional, and educational initiatives designed to increase public participation in and awareness of local and county fairs, thereby promoting New York State agriculture and domestic arts. Eligible projects focus on enhancing visitor engagement and appreciation through traditional and digital marketing efforts, educational activities, and branding campaigns that emphasize the state’s rich agricultural heritage and drive economic impact through increased fair attendance and revenue generation. The contract term runs from January 1, 2025, through September 15, 2025, covering all counties in New York State. Awardees must submit an approved project scope and budget to guide their use of funds, which may cover costs such as logo creation, marketing consultants, signage, advertising campaigns, and educational outreach, but exclude promotional giveaways, hardware, vehicles, and expenses incurred prior to the contract period. Payments are primarily reimbursement-based with a possibility of up to 50% advance, and a retention of 10% is held until final report acceptance by the Department. All recipients must register within the State Financial System (SFS), comply with New York State labor and insurance laws, and adhere to Charities Bureau registration and ongoing financial reporting requirements. The Department reserves audit rights for six years post-completion and enforces compliance with Freedom of Information Law. The award process is non-competitive among eligible entities meeting requirements, with no subcontracting goals relating to minority, women, or disadvantaged business enterprises, and the program excludes any set-aside or preference for service-disabled veteran-owned businesses.

General Info

NY Agriculture funds $10,000 grants for fair advertising, education; January-September 2025, statewide compliance required.

Agency

New York → NYS Dept. of Agriculture & Markets

NAICS

561599 - All Other Travel Arrangement and Reservation Services

Place of Performance

NY, USA

Set-Aside

NONE

Documents

(1)

RFA0360 2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program

PDF•7 pages•rfa

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseSolicitation

PostedJan 7

Solicitation

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Organization & Contact Information

AgencyNew York → NYS Dept. of Agriculture & Markets

ContactsNo contacts available

OfficeN/A

Organization / AgencyNew York → NYS Dept. of Agriculture & Markets

Office AddressN/A

ContactsNo contact information available

Full Description

OverviewPursuant to the State's fiscal year 2024-2025 enacted budget, the New York State Department of Agriculture and Markets (the Department) is awarding funds to eligible agricultural and horticultural corporations and county extension service associations that sponsor an annual fair or exposition for the promotion of agriculture and domestic arts and receive premium reimbursements pursuant to Article 24 of the New York State Agriculture and Markets Law. Each eligible awardee will receive $10,000 for the purposes of providing advertising, promotion, and education programs.The goal of the 2025 Agricultural Fairgrounds Advertising, Promotion, and Education Program (AFAPEP) is to increase participation in and promotion of local and county fairs. Eligible ProjectsEligible projects will increase activities that improve public knowledge of, and appreciation for, the benefits of agriculture and domestic arts through advertising, promotion, and education. Projects will enhance and encourage visitor participation and appreciation of agriculture and domestic arts as well as expand existing efforts to attract visitors and showcase agriculture. Projects will expose consumers to the fair brand and create meaningful, long-lasting brand recognition.Projects will share stories and experiences of local agriculture with the goal of expanding knowledge of the agriculture industry in New York, while bringing greater awareness to visitors that some of the best agriculture in the world is grown right here in New York State. Other project goals will be the preservation and enhancement, by educational endeavors, of the agricultural and historical legacy of New York State. All of this will translate into more fair visits, more revenue to NYS county fairs, and a greater economic impact on New York State. Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 0% Women Owned Sub-Contracting Goal: 0% Service-Disabled Veteran-Owned Business Contracting Goal: 0% Disadvantaged Owned Sub-Contracting Goal: 0% Due date: Standard Term for Agreement will end on September 15, 2025 Contract term: 01/01/2025-9/15/2025 County(ies): All NYS counties Location: All NYS Counties Business entities awarded an identical or substantially similar procurement contract within the past five years: Afton Driving Park & Agricultural Associaton, Inc. Albany,Schenectady, Greene County Agricultural & Historical Societies, Inc. Allegany County Agricultual Society Boonville Fair Association, Inc. Broome County Agricultural Society Cattaraugus County Agricultural Society Cayuga County Agricultural Society Chautauqua County Agricultural & Fair Association Chemung County Agicultural Association Chenango County Agricultural Society Agricultural and Industrial Fair of Clinton County, Inc. Cobleskill Agricultural Society Columbia County Agricultural Society Delaware Valley Agricultural Society Dutchess County Agricultural Society Erie County Agricultural Society Essex County Agricultural Society Franklin County Agricultural Society Genesee County Agricultural Society Goshen Historic Track, Inc. Gouverneur Agricultural & Mechanical Society Greene County Agricultural Society Hemlock Lake Union Agricultural Society Herkimer County Fair Association Jefferson County Agricultural Society Lewis County Agricultural Society Livingston County Agricultural Society & Fair at Caledonia Madison County Agricultural Society Montgomery County Agricultural Society Neversink Agricultural Society Ontario County Agricultural Society Orange County Agricultural Society Agricultural Society of Oswego County, Inc. Otsego County Fair Association Agricultural Society of Queens, Nassau, and Suffolk Counties, Inc. Rensselaer County Agricultural & Horticultural Society Saratoga County Agricultural Society Seneca County Agricultural Society Steuben County Agricultural Society Tioga County Agricultural Society Ulster County Agricultural Society Union Agricultural and Horticultural Society of Ulysses, Covert and Hector Union Agricultural Society at Palmyra Washington County Fair, Inc. Wyoming County Fair Association Cornell Cooperative Extension of Cortland County Cornell Cooperative Extension of Niagara County Cornell Cooperative Extension of Orange County Cornell Cooperative Extension of Orleans County Cornell Cooperative Extension of Warren County