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99--Sole Source Synopsis, USA Pro Challenge Event.

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W912LC14T0031Federal

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The Colorado Army National Guard (COARNG), through the USPFO of Colorado, intends to award a sole source contract to Classic Bicycle Racing LLC for the rental of a 20'x40' booth space at the 2014 USA Pro Challenge Event. This event spans seven dates from August 18 to 24, 2014, and the contract justification cites that Classic Bicycle Racing LLC and KOM Sports Marketing are the sole authorized organizers and licensed providers of this event in Colorado, making them the only source capable of meeting the unique requirements within the required timeframe. The procurement is conducted under the authority for other than full and open competition as per 10 U.S.C. 2304(c)(1) and FAR 6.302-1. In addition to the booth space, the COARNG will be recognized as an official partner of the event, gaining rights to use official logos, trademarks, and branding associated with the USA Pro Cycling Challenge. COARNG’s visibility will be enhanced through multiple media integrations, including daily 30-second commercial spots on NBC, NBC Sports Network, and the Tour Tracker platform, as well as logo placements and print advertisements in the Official Event Guide and Map Guide. The partnership includes prominent on-site marketing with branded barricade signs, LED screen commercials, live PA announcements, and social media mentions tied to the Best Colorado Rider Jersey, which the COARNG will award daily. Interested parties had until April 3, 2014, to respond, though the government retains sole discretion on whether to consider competing this contract. Contact information for further inquiries was provided to assist with clarifications.

General Info

COARNG awards sole source contract to Classic Bicycle Racing for 2014 USA Pro Challenge booth.

NAICS

711310 - Promoters of Performing Arts, Sports, and Similar Events with Facilities

Place of Performance

CO

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Defense → W7MY Uspfo Activity Co Arng
ContactsNo contacts available
OfficeAURORA, CO, 80011-9551, USA
Office AddressAURORA, CO, 80011-9551, USA
ContactsNo contact information available

Full Description

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Sole Source Synopsis: USPFO of Colorado intends to award a contract to Classic Bicycle Racing LLC for booth rental space at this year's USA Pro Challenge Event. This procurement is being made pursuant to 10 U.S.C. 2304(c) 1 and FAR Part 6.302-1, for other than full and open competition; only one responsible source and no other supplies or services will satisfy agency requirements. The Colorado Army National Guard will be purchasing a 20'x40' booth space for recruiting at the USA Pro Challenge Event. We will be attending 7 event dates: August 18-24, 2014. In addition to the booth space the COARNG will be named an official partner of the 2014 USA Pro Cycling Challenge Events. This partnership includes the rights to use the USA Pro Cycling Challenge Official Partner name, logos, trademarks, service marks, designs, product and service identification, artwork and other symbols and distinctive indicia associated with the event, as well as an official Jersey Partner with quote mark Colorado Army National Guard quote mark printed on the Colorado Jersey. A COSARNG representative will award the quote mark Best Colorado Rider Jersey quote mark award daily via a highly visible national and international television audience. There will be numerous media integration options via television, digital and print. One 30 second commercial unit on NBC will be aired daily as well as one 30 second commercial unit on NBC Sports Network, daily. One 30 second commercial unit will be featured daily on Tour Tracker as well as a rotating logo featured on the Tour Tracker homepage. Social media mentions in relation to the Best Colorado National Guard Jersey will be included in the Summer of Cycling activation program. One half page add will be featured in the Official Event Guide, a logo featured on Official `Thank You` ad and logo ID and Best Colorado Rider Jersey inclusion in printed Map Guide. A heavy marketing presence will also be provided in the form of branded course-side barricade signs. Four will be displayed at the Start Line ad Eight will be displayed at the Finnish Line. Two 15 second on-site live PA announcements will be read at Finishes, daily. Two 30 second rotating commercial spots on the giant LED screens at Stage Finish, Daily and a logo featured `Thank You` block in Festival. There are no other known sources that can provide the resources that are unique to this requirement in the required timeframe. The USA Pro Challenge and KOM Sports Marketing are the sole providers of this event in Colorado and the only licensed organization to host an event as USA Pro Challenge. Please see attached J&A for additional information. All interested sources must respond not later than 3 April 2014, 0930 hours MST. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Responses should be emailed to Amber Gibbs at amber.n.gibbs2.ctr@mail.mil. For any Additional Details please contact Amber Gibbs @ 720-847-8336.

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