99--Vendor space and official partnership with the Colorado Rapids.
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The Colorado Army National Guard plans to award a sole-source contract to Kroenke Sports & Entertainment for booth rental space at eight home games of the Colorado Rapids soccer team. This contract, awarded under the simplified acquisition procedures, includes a 20'x10' booth space at specified game dates from May through October 2014. Beyond booth rental, the agreement designates the COARNG as an official partner of the Colorado Rapids, granting rights to use team trademarks, logos, and other branding elements. Additionally, COARNG will receive a 3'x20' branded field sign and a branded player entrance tunnel for 14 home games during the same period. The partnership offers opportunities for community engagement and promotional activities, including the participation of a Color Guard at three games and unit personnel involvement in player escort and firing of a cannon, integrated into a high school coaches recognition program. Recruiters will also attend four large community events over the summer, supported by the Rapids Street team, to enhance outreach efforts. This contract emphasizes not only marketing and recruiting presence at sporting events but also integration into community and youth sports programs, aiming to connect with target demographics effectively. Interested parties were invited to respond by mid-April 2014, with the government retaining discretion over competition.
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