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99--Vendor space and official partnership with the Colorado Rapids.

Active
W912LC14T0085Federal

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The Colorado Army National Guard plans to award a sole-source contract to Kroenke Sports & Entertainment for booth rental space at eight home games of the Colorado Rapids soccer team. This contract, awarded under the simplified acquisition procedures, includes a 20'x10' booth space at specified game dates from May through October 2014. Beyond booth rental, the agreement designates the COARNG as an official partner of the Colorado Rapids, granting rights to use team trademarks, logos, and other branding elements. Additionally, COARNG will receive a 3'x20' branded field sign and a branded player entrance tunnel for 14 home games during the same period. The partnership offers opportunities for community engagement and promotional activities, including the participation of a Color Guard at three games and unit personnel involvement in player escort and firing of a cannon, integrated into a high school coaches recognition program. Recruiters will also attend four large community events over the summer, supported by the Rapids Street team, to enhance outreach efforts. This contract emphasizes not only marketing and recruiting presence at sporting events but also integration into community and youth sports programs, aiming to connect with target demographics effectively. Interested parties were invited to respond by mid-April 2014, with the government retaining discretion over competition.

General Info

COARNG contracts Kroenke Sports for Rapids booth, branding, and community engagement May-October 2014.

NAICS

711310 - Promoters of Performing Arts, Sports, and Similar Events with Facilities

Place of Performance

CO

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Defense → W7MY Uspfo Activity Co Arng
ContactsNo contacts available
OfficeAURORA, CO, 80011-9551, USA
Office AddressAURORA, CO, 80011-9551, USA
ContactsNo contact information available

Full Description

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Sole Source Synopsis: USPFO of Colorado intends to award a contract to Kroenke Sports & Entertainment for booth rental space at a total of 8 home games. This procurement is being made pursuant to 10 U.S.C. 2304(c) (2) and FAR 13.106-1 (b) (1) (i), - Soliciting from a single source. For purchases not exceeding the simplified acquisition threshold. The Colorado Army National Guard will be purchasing a 20'x10' booth space for recruiting at the Colorado Rapids Soccer Events. We will receive booth space at a total of 8 home games (May 3, June 1, July 4, July 25, August 2, August 20, September 13, and October 5). In addition to the booth space the COARNG will be named an official partner of the Colorado Rapids Soccer Team. This partnership includes the rights to use the Colorado Rapids Official Partner name, logos, trademarks, service marks, designs, product and service identification, artwork and other symbols and distinctive indicia associated with the event. COARNG will also receive a 3' x 20' branded field sign and branded player entrance tunnel at 14 home games from (May 3 - October 18). In order to promote our booth the COARNG will also be allowed to provide a Color Guard at 3 home games, and three unit personnel to escort players from the tunnel to the field and fire the cannon at all 14 home games, this segment has been approved through the MSO process and the J3. The cannon and tunnel activities are part of a high school coaches recognition program which ties out booth space and advertising into our target market. Finally we will receive a community events aspect of this partnership through the Rapids Street team and our Recruiters will attend 4 large community events throughout the summer to promote the Colorado National Guard. Please see attached J&A for additional information. All interested sources must respond not later than 16 April 2014, 0930 hours MST. As determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Responses should be emailed to Amber Gibbs at amber.n.gibbs2.ctr@mail.mil. For any Additional Details please contact Amber Gibbs @ 720-847-8336.

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