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--ACQUISTION OF STRATEGIC COMMUNICATION ANALYSIS PROGRAM SERVICES

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USA-SNOTE-070727-001Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The US Army Contracting Agency’s Contracting Center of Excellence at the Pentagon intends to award a purchase order to acquire media monitoring, capture, and analysis software for the Office of the Chief of Public Affairs. This software is designed to enhance the Army's Public Affairs efforts by enabling rapid collection and evaluation of media coverage related to Army issues, initiatives, and programs. The goal is to provide key Army leadership with situational awareness and to effectively measure the impact and effectiveness of Public Affairs activities. The required program must analyze media content from the top 10 television markets and ten additional select TV markets, as ranked by Nielsen or Arbitron, and cover radio stations within the top 10 markets. It will also monitor major domestic and news services for relevant Army stories. The software should be capable of determining the tone of coverage—categorizing stories as favorable, neutral, or negative. This notice is an intent to award and not a solicitation or request for quotes. Any inquiries are directed to Ms. Ana Camacho by the specified deadline.

General Info

US Army to acquire software for media monitoring, capturing, analysis, and tone evaluation.

Agency

Department Of Defense → W6QK Adap Spt Office

NAICS

541820 - Public Relations Agencies

Place of Performance

Set-Aside

NONE

Documents

No documents available

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AI Contract Breakdown

Uniform Contract Format

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Timeline

PostedJul 27

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Organization & Contact Information

AgencyDepartment Of Defense → W6QK Adap Spt Office

ContactsNo contacts available

OfficeFORT BELVOIR, VA, 22060-5116, USA

Organization / AgencyDepartment Of Defense → W6QK Adap Spt Office

Office AddressFORT BELVOIR, VA, 22060-5116, USA

ContactsNo contact information available

Full Description

NOTICE OF INTENT TO AWARD The US Army Contracting Agency, Contracting Center of Excellence (CCE) at the Pentagon, on behalf of The Office of the Chief of Public Affairs (OCPA), and in accordance with FAR subpart 6.3, intends to award a purchase order to procure a media monitor, cap ture and analysis software to assist Public Affairs in analyzing the content and quantity of media coverage. The objective of this effort is to develop the capability for rapid capture and analysis of news media reporting on Army issues, initiatives, and programs. This will ensure the situational awareness of the Army's key leadership and to measure and quantify the effectiveness of Army Public Affairs programs and activities. REQUIREMENTS: The program must provide the capability to examine, count, analyze, and evaluate media coverage from the top 10 television markets and daily verbatim transcripts from 10 other select TV markets (all based on Nielsen or Arbitron rankings); ex amine, count, analyze, and evaluate media coverage from radio stations in the top 10 markets (based on Nielsen or Arbitron ratings); and examine, count, analyze, and evaluate media coverage of Army stories on major domestic and news services. Software will be capable of determining whether stories are favorable, neutral, or negative concerning Army issues and programs. This is not a solicitation document nor a request for quotes. If you have any questions, please contract Ms. Ana Camacho, at contact@example.gov no later then Wednesday, August 1, 2007.