ADVANCING SKILLS-FIRST PRACTICES-AWARENESS AND ADOPTION

The Colorado Department of Labor and Employment, on behalf of the Colorado Workforce Development Council, is seeking a marketing agency to increase the awareness and adoption of skills-first practices across Colorado. The selected agency will be responsible for inventorying existing resources for employers, job seekers, and learners, developing a comprehensive outreach strategy and campaign, creating necessary collateral, managing media buys, and reporting on impact metrics. The contract is structured for an initial one-year term with four optional extension years. While the total budget is not fully disclosed, a specific allocation of up to 200,000 dollars is available for media buys. Proposals are evaluated equally based on company qualifications, technical approach, and price. Requirements for the agency include Colorado Secretary of State registration, adherence to WCAG 2.1 and Section 508 accessibility standards, and the implementation of comprehensive criminal background checks for all personnel. The contract emphasizes strict data residency within the United States and prohibits the use of personally identifiable information for federal immigration enforcement. Payments are processed via invoice with a 45-day term, and the award is based on a business judgment of the most advantageous proposal to the state.