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Strategic Communications & Outreach Planning

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for the Colorado Department of Labor and Employment, Division of Employment and Training, focuses on Strategic Communications and Outreach Planning. The selected provider will develop a comprehensive outreach strategy and campaign plan specifically targeting prime contractors on CDLE projects. Key deliverables include audience segmentation for businesses and learners, the creation of tailored messaging for underserved communities, the planning of a resource repository, and a strategic roadmap to connect target audiences to Workforce Colorado. The project requires specialized expertise in strategic communications for underserved populations to ensure effective engagement. This opportunity was posted on September 18, 2026, with a response deadline of September 26, 2026. It is categorized under NAICS code 541810, reflecting a focus on advertising and related services.

General Info

CDLE subcontract for strategic communications and outreach planning targeting prime contractors and learners.

Agency

Colorado → CDLE - Division Of Employment And TrainingView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of RFP-KADA-2027000012.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

ADVANCING SKILLS-FIRST PRACTICES-AWARENESS AND ADOPTION

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Timeline

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Response Deadline

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Organization & Contact Information

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AgencyColorado → CDLE - Division Of Employment And Training
ContactsNo contacts available
OfficeN/A
Organization / Agency
Colorado → CDLE - Division Of Employment And Training
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Office AddressN/A
ContactsNo contact information available

Full Description

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Develops an outreach strategy and campaign plan for prime contractors on Colorado Department of Labor and Employment (CDLE) projects. Performs audience segmentation for businesses and learners, develops messaging for underserved communities, plans a resource repository, and creates a roadmap to connect audiences to Workforce Colorado. Requires expertise in strategic communications for underserved populations. Delivers an outreach strategy and campaign plan.

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More opportunities from Colorado → CDLE - Division Of Employment And Training

Same awarding agency

NAICS: 541810
New
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ADVANCING SKILLS-FIRST PRACTICES-AWARENESS AND ADOPTION
Solicitation # RFP-KADA-2027000012
The Colorado Department of Labor and Employment, on behalf of the Colorado Workforce Development Council, is seeking a marketing agency to increase the awareness and adoption of skills-first practices across Colorado. The selected agency will be responsible for inventorying existing resources for employers, job seekers, and learners, developing a comprehensive outreach strategy and campaign, creating necessary collateral, managing media buys, and reporting on impact metrics. The contract is structured for an initial one-year term with four optional extension years. While the total budget is not fully disclosed, a specific allocation of up to 200,000 dollars is available for media buys. Proposals are evaluated equally based on company qualifications, technical approach, and price. Requirements for the agency include Colorado Secretary of State registration, adherence to WCAG 2.1 and Section 508 accessibility standards, and the implementation of comprehensive criminal background checks for all personnel. The contract emphasizes strict data residency within the United States and prohibits the use of personally identifiable information for federal immigration enforcement. Payments are processed via invoice with a 45-day term, and the award is based on a business judgment of the most advantageous proposal to the state.
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POSTED

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