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Digital Media Buying and Programmatic Activation

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International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract with ATOC Limited focuses on the procurement and management of digital advertising space for prime contractors involved in rail projects. The scope of work includes executing campaign activations across various digital channels, managing media bookings, and utilizing Demand-Side Platforms and programmatic buying tools to perform real-time optimization of advertising expenditures. The primary deliverables for this engagement are the successful activation of digital campaigns and the provision of detailed performance reports. Classified under NAICS code 541810, the contract ensures that digital media spend is efficiently managed to support the strategic goals of the associated rail projects.

General Info

ATOC Limited manages digital advertising procurement and campaign optimization for rail project contractors.

Agency

ATOC LimitedView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of ocds-h6vhtk-0775c5.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Planning and Buying Services

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Timeline

PostedSep 18

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Organization & Contact Information

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AgencyATOC Limited

ContactsNo contacts available

OfficeN/A

Organization / Agency

ATOC Limited

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Office AddressN/A

ContactsNo contact information available

Full Description

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Supplies and manages the purchase of digital advertising space for prime contractors on ATOC Limited rail projects. Executes campaign activation across digital channels, manages digital media bookings, and performs real-time optimisation of ad spend using Demand-Side Platforms (DSPs) and Programmatic Buying tools. Delivers activated digital campaigns and performance reports.

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Same awarding agency

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Solicitation # ocds-h6vhtk-0775c5

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