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Media Performance Measurement and Evaluation

Active
International

Contract Overview

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The Media Performance Measurement and Evaluation subcontract with ATOC Limited focuses on the analysis and reporting of campaign effectiveness for prime contractors on rail projects. The scope of work involves monitoring performance, conducting formal measurements of reach and impact, and utilizing analytics platforms and attribution modeling software to provide detailed financial reconciliation of expenditures. The primary deliverables for this engagement include comprehensive performance reports and financial reconciliation statements. This contract falls under NAICS code 541613 and was posted on September 18, 2026.

General Info

ATOC Limited provides campaign performance analysis and financial reconciliation for rail project contractors.

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of 2026/S 000-088923.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Planning and Buying Services

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Timeline

Posted

subcontract

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Organization & Contact Information

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AgencyATOC Limited
ContactsNo contacts available
OfficeN/A
Organization / AgencyATOC Limited
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs analysis and reporting of campaign effectiveness for prime contractors on ATOC Limited rail projects. Monitors performance, undertakes formal measurement of reach and impact, and provides financial reconciliation of expenditure using analytics platforms and attribution modeling software. Delivers performance reports and financial reconciliation statements.

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Same NAICS industry code

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Same awarding agency

NAICS: 541830
International
Media Planning and Buying Services
Solicitation # 2026/S 000-088923
ATOC Limited is seeking a supplier to provide a fully managed, audience-led media planning and buying service. The scope encompasses strategic media planning, media buying and activation, campaign management, optimization, reporting, and financial management across various offline and digital channels. The service will support national, regional, and locally targeted communications, ranging from planned and ongoing activities to reactive, time-critical, and strategically significant projects. While primarily delivered for ATOC Limited, the contract may extend to other participating rail organizations. The contract has an estimated total value of 250 million pounds excluding VAT, with an initial term from April 1, 2027, to March 31, 2029. There are options to extend the term for up to three additional years in one-year increments, potentially extending the performance period to March 31, 2032. Procurement is being conducted via a multi-stage Competitive Flexible Procedure under the Procurement Act 2023, consisting of a shortlisting stage, a formal tender, and supplier demonstrations. The final award will be based on a weighted evaluation of quality at 50 percent, price at 40 percent, and social value at 10 percent. To qualify during the initial shortlisting phase, suppliers must demonstrate technical capability in media planning and a minimum annual turnover of 100 million pounds.
Media Buying Agencies

POSTED

about 2 months ago

DEADLINE

N/A
View Details

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