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Strategic Media Planning and Audience Insight Services

Active

International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Strategic Media Planning and Audience Insight Services supports prime contractors on ATOC Limited rail projects. The scope of work focuses on audience-led strategic planning, which includes the development of comprehensive campaign strategies and detailed media plans. These efforts utilize audience segmentation tools and demographic data sets to effectively target national, regional, and local demographics. The primary deliverables for this engagement are detailed Media Plans and Campaign Strategy documents. Classified under NAICS code 541613, the contract is managed by ATOC Limited and was posted on September 18, 2026.

General Info

Subcontract for ATOC Limited providing strategic media planning and audience insight services.

Agency

ATOC LimitedView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of ocds-h6vhtk-0775c5.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Planning and Buying Services

AI Contract Breakdown

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Timeline

PostedSep 18

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Organization & Contact Information

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AgencyATOC Limited

ContactsNo contacts available

OfficeN/A

Organization / Agency

ATOC Limited

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs audience-led strategic planning for prime contractors on ATOC Limited rail projects. Develops campaign strategies, creates detailed Media Plans, and performs audience planning to target national, regional, and local demographics using audience segmentation tools and demographic data sets. Delivers detailed Media Plans and Campaign Strategy documents.

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