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Offline Media Buying and Placement

Active
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract with ATOC Limited focuses on the procurement and management of non-digital advertising space for prime contractors involved in rail projects. The scope of work involves utilizing traditional media buying networks to execute national and regional placements across various offline channels, including Out-of-Home, Print, Radio, and TV. The contractor is responsible for managing all bookings and delivering the final placed advertisements along with the necessary booking confirmations. Classified under NAICS code 541810, the agreement ensures comprehensive offline media coverage to support the visibility and communication goals of ATOC Limited rail initiatives.

General Info

ATOC Limited subcontract for procurement and management of non-digital advertising space for rail projects.

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of 2026/S 000-088923.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Planning and Buying Services

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Timeline

Posted

subcontract

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Organization & Contact Information

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AgencyATOC Limited
ContactsNo contacts available
OfficeN/A
Organization / AgencyATOC Limited
Office AddressN/A
ContactsNo contact information available

Full Description

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Supplies and manages the purchase of non-digital advertising space for prime contractors on ATOC Limited rail projects. Manages bookings and executes national and regional placements for Out-of-Home (OOH), Print, Radio, and TV channels using traditional media buying networks. Delivers placed offline advertisements and booking confirmations.

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More opportunities from ATOC Limited

Same awarding agency

NAICS: 541830
International
Media Planning and Buying Services
Solicitation # 2026/S 000-088923
ATOC Limited is seeking a supplier to provide a fully managed, audience-led media planning and buying service. The scope encompasses strategic media planning, media buying and activation, campaign management, optimization, reporting, and financial management across various offline and digital channels. The service will support national, regional, and locally targeted communications, ranging from planned and ongoing activities to reactive, time-critical, and strategically significant projects. While primarily delivered for ATOC Limited, the contract may extend to other participating rail organizations. The contract has an estimated total value of 250 million pounds excluding VAT, with an initial term from April 1, 2027, to March 31, 2029. There are options to extend the term for up to three additional years in one-year increments, potentially extending the performance period to March 31, 2032. Procurement is being conducted via a multi-stage Competitive Flexible Procedure under the Procurement Act 2023, consisting of a shortlisting stage, a formal tender, and supplier demonstrations. The final award will be based on a weighted evaluation of quality at 50 percent, price at 40 percent, and social value at 10 percent. To qualify during the initial shortlisting phase, suppliers must demonstrate technical capability in media planning and a minimum annual turnover of 100 million pounds.
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