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Advertising Strategy, Media Buying, and Campaign Management

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Advertising Strategy, Media Buying, and Campaign Management involves the strategic planning and execution of advertising campaigns for prime contractors working on Utah Inland Port Authority projects. The selected provider will be responsible for developing comprehensive campaign plans, audience recommendations, and media schedules, while also implementing tracking plans and coordinating conversion tracking for landing pages. To ensure transparency and optimization, the contractor must provide detailed monthly reports regarding spending and engagement. Qualified candidates are required to possess at least 10 years of professional experience in the field. Key deliverables include the final campaign plans, media schedules, and ongoing performance reports. The solicitation was posted on October 30, 2026, with a response deadline of November 20, 2026, falling under NAICS code 541810.

General Info

Subcontract for advertising strategy and media buying for Utah Inland Port Authority projects.

Agency

Place of Performance

UT, USA

Set-Aside

NONE

Documents

This scope was carved out of GJ27-125.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

GJ27-125 UIPA - Advertising Strategy, Media Buying, and Creative Services

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Organization & Contact Information

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AgencyUtah
ContactsNo contacts available
OfficeN/A
Organization / AgencyUtah
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic planning and execution of advertising campaigns for prime contractors on Utah Inland Port Authority (UIPA) projects. Develops campaign plans, audience recommendations, and media schedules. Implements tracking plans and coordinates conversion tracking for landing pages. Provides monthly reporting on spending and engagement. Requires 10 years of professional experience. Delivers campaign plans, media schedules, and performance reports.

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