Advertising and Marketing Services

The University of Texas at Dallas Executive Education, under the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to drive enrollment growth and enhance brand visibility for its graduate-level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. These programs target mid- to senior-level professionals and corporate partners, emphasizing flexibility, practical business application, and the credibility of a top-ranked business school. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher-quality leads, improve targeting and retargeting for niche professional audiences with extended decision-making cycles, and increase overall brand awareness. Performance must be measured through data-driven reporting and continuous optimization to ensure ROI-focused outcomes, addressing current limitations in internal capacity that have hindered campaign scaling and performance refinement. The solicitation, identified as UTD20260427-TB under NAICS Code 541830, is open to qualified providers through the University of Texas at Dallas Euna Procurement portal, with proposals due by June 8, 2026, at 5:00 PM CDT. Offerors must submit a Cost Proposal in Excel format, a General Questionnaire, a Technical Proposal, and a signed Signature Page, all as separate files with a maximum upload size of 1000 MB and no embedded documents. An optional Terms and Conditions document may also be included. The place of performance is Texas, and inquiries must be submitted between May 7 and May 25, 2026. Technical requirements for the portal include the use of Microsoft Edge, Google Chrome, or Mozilla Firefox with JavaScript and cookies enabled. While the contract value, period of performance, and evaluation criteria are not specified, the agency has identified the need for a vendor capable of delivering measurable performance improvements in lead generation and brand reach through digital marketing expertise.