This Sources Sought opportunity from Department Of Defense was posted on April 23, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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AL Air National Guard Digital Recruiting

Closed

PANNGB-26-P-0000034516Federal

Submission Closed05/11/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The Alabama Air National Guard is conducting market research to identify qualified vendors capable of providing a digital recruiting partnership aimed at attracting early-career talent aged 17 to 28 across a national network of higher education institutions, including four-year universities, community colleges, and technical schools. This Sources Sought notice is not a solicitation and will not result in a contract award; it is solely intended to gather information on available capabilities to inform future procurement decisions. Vendors are sought who can deliver a comprehensive digital platform enabling proactive engagement with at least 60,000 pre-qualified candidates annually using criteria such as academic major, skills, and military interest, while also supporting the promotion of virtual and in-person recruiting events. The solution must include a centrally hosted, premium-branded employer page for the AL Air National Guard, capable of displaying job postings, video content, and branding materials to enhance candidate engagement and drive application conversion rates. Critical performance requirements include the ability to support unlimited job postings for full-time, part-time, and internship roles with a minimum 15% conversion rate from job views to applications, and to deliver detailed quarterly performance reports that track candidate reach, employer page views, follower growth, total applications, event attendance, and benchmarking data against federal and private sector employers. Respondents must submit a capability statement not exceeding five pages, along with company information including name, address, point of contact, CAGE Code, Unique Entity ID, and business size designation such as Small Business, 8(a), HUBZone, or Woman-Owned Small Business. All submissions must be sent via email to MSgt Douglas Seaton by 2:00 PM CST on May 11, 2026, with a specified subject line. The government will not compensate respondents for any costs incurred in preparing submissions, and all information provided will become government property used exclusively for market research purposes. The anticipated period of performance for any future contract resulting from this research would be one year, with services delivered entirely through digital platforms nationwide, and acceptance based on performance against established metrics rather than physical delivery.

General Info

ALANG seeks vendors for digital recruiting targeting college students, offering engagement, branding, analytics.

Agency

Department Of Defense → W7MT Uspfo Activity Alang 187

NAICS

541810 - Advertising Agencies

Place of Performance

Montgomery, AL, 36108, USA

Set-Aside

NONE

Documents

AL Air National Guard Recruiting Partnership Statement of Requirement

statement-of-requirement

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedApr 23

Sources Sought

Response DeadlineMay 11

Deadline has passed

Submission Closed

05/11/2026, 07:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → W7MT Uspfo Activity Alang 187

Contacts2 people available

OfficeMONTGOMERY, AL, 36108-4824, USA

Organization / AgencyDepartment Of Defense → W7MT Uspfo Activity Alang 187

Office AddressMONTGOMERY, AL, 36108-4824, USA

Contacts

Douglas Seaton

Jeremy Hendrick

Full Description

This is a Sources Sought notice for market research purposes only. This is not a solicitation for proposals, and no contract will be awarded from this notice.

1. Introduction

The Alabama Air National Guard (ALALANG) is conducting market research to identify potential sources capable of providing a strategic partnership to enhance its digital recruiting efforts. The goal is to connect with early-career talent, including college students and recent graduates (ages 17-28), across a national network of higher education institutions. This notice is intended to assess the capabilities of businesses to support the ALALANG in driving brand awareness, increasing qualified leads, and meeting its recruiting goals. The anticipated period of performance is one (1) year from the date of contract award.

2. Background

The ALANG requires a comprehensive partnership to expand its digital footprint within the higher education community. The desired solution will provide access to a large and diverse student network, facilitate proactive candidate engagement, and offer robust branding and promotional opportunities to position the ALANG as an employer of choice.

3. Required Capabilities

The ALANG is seeking vendors who can provide a comprehensive suite of services, including but not limited to the following:

3.1. Network and Proactive Engagement:

Provide access to a nationwide network of higher education institutions, including 4-year universities, community colleges, and technical schools.
Offer a platform with tools for proactive candidate engagement, enabling the ALANG to send targeted messages to at least 60,000 pre-qualified candidates annually based on criteria such as academic major, skills, military interest, and other demographic data.
Provide the capability to promote virtual and in-person recruiting events, information sessions, and career fairs to relevant student populations across the network.

3.2. Branding and Content Delivery:

Ability to host a centralized, premium-branded employer page for the AL Air National Guard to serve as a hub for recruiting content, job postings, and events.
Support for hosting and promoting video content and other branding materials to increase candidate engagement and job application conversion rates.

3.3. Job Postings and Application Management:

Capability to support unlimited job postings for ALANG opportunities (full-time, part-time, internships).
Demonstrated ability to achieve a Job View-to-Application conversion rate of at least 15% for actively promoted roles.

3.4. Reporting and Analytics:

Provide detailed quarterly performance reports that include key metrics such as the number of candidates reached, employer page views, follower growth, job views, total applications, application conversion rates, and event attendance figures.
Ability to provide benchmarking analysis comparing ALANG performance against other federal and private sector employers.

4. Requested Information

Interested parties are requested to submit a capability statement that demonstrates their ability to meet the requirements outlined above. The submission should include:

Company Information: Company Name, Address, Point of Contact (POC) with title, phone number, and email address.
Business Identification: CAGE Code and Unique Entity ID (UEI).
Business Size: Please provide your company's business size status (e.g., Small Business, 8(a), Service-Disabled Veteran-Owned Small Business, HUBZone, Woman-Owned Small Business, etc.).
Capability Statement: A detailed narrative (not to exceed 5 pages) addressing your company’s ability to meet each of the capabilities listed in Section 3. Please provide specific examples of how your platform or service meets these requirements.

5. Submission Instructions

Please submit your response via email to MSgt Douglas Seaton, contact@example.gov no later than 11 May 2026 at 2:00 PM CST. The subject line of the email should read: "Response to Sources Sought Notice: ALANG Digital Recruiting Partnership."

Disclaimer:
The Government will not pay for any information or administrative costs incurred in response to this notice. All information submitted in response to this announcement is voluntary, and the Government will use it for planning and market research purposes only. All submissions become Government property and will not be returned.