As-Needed Media Research, Buying And Analysis Consulting Services

The contract involves providing supplemental, as-needed media research, buying, and analysis consulting services to support the Port of San Diego's Communications and Community Engagement Department. The service provider will work alongside the in-house team to develop and execute strategic media plans, including media research, recommendations, refinement, media buying, trafficking, and ongoing tracking and analysis of campaign outcomes. The goal is to craft an effective media mix that reaches target audiences across various marketing, branding, and outreach initiatives. The contract is structured as a flexible, possibly indefinite delivery/indefinite quantity arrangement, with an estimated value ranging from $500,000 to $2,000,000, and will be awarded based on negotiated fees following a Request for Qualifications (RFQ) process. The solicitation, issued under number 25-34JR, emphasizes a competitive process with key dates including an informational virtual meeting on November 12, 2025, proposal submissions due by December 10, 2025, and questions due by November 20, 2025. The procurement is open without specific set-aside restrictions or socioeconomic requirements, and the NAICS code indicates a focus on media buying agencies. Notably, the available documentation does not specify detailed contract clauses, evaluation criteria, or award methodology, nor does it include attachments, specifications, or detailed performance or delivery schedules. The contract will be managed through the Port of San Diego, with Jocelyne Rodriguez serving as the primary contact for procurement inquiries. The scope of work centers on strategic media support, with no explicit mention of physical deliverables, packaging, or specific regulatory clauses, and the procurement process is conducted via the District’s eBid portal.