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ATB Financial - Request for Proposal - Media Monitoring Partner

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AB-2026-05483International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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ATB Financial is seeking a qualified Proponent to provide an enterprise-grade media monitoring platform and strategic reporting partnership that delivers comprehensive tracking of media coverage across Canada and North America, encompassing the overall ATB brand as well as its key business units including economics, business banking, ATB Wealth, and ATB Capital Markets. The selected partner must offer both a sophisticated self-serve digital platform and a dedicated human analysis team to interpret data, identify trends, and deliver actionable insights that support proactive reputation management and brand strategy. Experience working with government entities is essential, as is a deep understanding of ATB’s unique communication mandates, stakeholder reporting needs, and the public sensitivity surrounding its financial services profile. The Proponent will be expected to help ATB analyze media presence and audience engagement through advanced trend reporting and nuanced media intelligence, enabling the organization to strengthen its public identity, mitigate potential reputational risks, and drive sustainable commercial growth. Proposals must be submitted by August 31, 2026, and inquiries should be directed to Rabab Ahmad, Strategic Sourcing Specialist at ATB Financial. The solicitation number is AB-2026-05483, and all responses must align with ATB’s requirements for technical capability, strategic insight, and operational reliability in a high-stakes financial services environment.

General Info

ATB seeks enterprise media monitoring platform with human analysis for Canadian and North American brand coverage.

Agency

ATB FinancialView Agency

NAICS

541820 - Public Relations AgenciesView NAICS

Place of Performance

AB, CAN

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PhaseSolicitation
Posted

Solicitation

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyATB Financial
Contacts1 person available
OfficeN/A
Organization / Agency
ATB Financial
View Agency Profile
Office AddressN/A
Contacts
Rabab AhmadStrategic Sourcing Specialist
contact@example.gov
+1 (555) 000-0000

Full Description

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The intent of this Request for Proposal (RFP) is to identify a Proponent with whom ATB may enter into a Formal Agreement for the provision of an enterprise-grade media monitoring platform and strategic reporting partner. This project covers comprehensive tracking across Canada and North America for both the overall ATB brand and our specific business areas, including economics, business banking, ATB Wealth, and ATB Capital Markets. The ability to deliver both a sophisticated self-serve platform and a dedicated human analysis service layer is considered an essential requirement for this engagement. ATB seeks a partner with a documented history of supporting government entities. The chosen Proponent must demonstrate a comprehensive grasp of our specialized communication mandates, reporting requirements for stakeholders, and the sensitivities surrounding our public reputation. ATB Financial is seeking a strategic and tactical partner to assist in the analysis of our media presence and the evaluation of audience engagement. By leveraging sophisticated trend reporting and deep media insights, we aim to proactively address sensitive matters, cultivate a robust brand identity, and facilitate our organization's sustained commercial expansion.

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